Jean-Philippe Martzel

Jean-Philippe Martzel

Head of Strategy & Business Intelligence at FRED & FARID
Paris, France

Обо мне

Этот профиль был создан потому, что ссылка на имя существует на Адфоруме

Это мой профиль, и я хочу изменить его.

Моя работа

SEE ALL WORK
5602 The Sheep

The Sheep

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5880 The Bird

The Bird

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5241 The Sheep (French)

The Sheep (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5395 The Bird (French)

The Bird (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
4896 Zapping (20 sec)

Zapping (20 sec)

БРЕНД:
Europe 2 TV
АГЕНТСТВО:
BETC Paris
5162 Zapping (French) 40 sec

Zapping (French) 40 sec

БРЕНД:
Europe 2 TV
АГЕНТСТВО:
BETC Paris
6267 Doll

Doll

БРЕНД:
Côte d'Or Single
АГЕНТСТВО:
BETC Paris
5988 Accident (French)

Accident (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
7132 The Toys (French)

The Toys (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris

Должности

Head of Strategy & Business Intelligence
Paris, France
September 2017 - В настоящее время здесь (2 года 11 месяцев)
Managing Director - Head of Paris office
Paris, France
June 2016 - August 2017 (1 год 2 месяца)
General Manager & Chief Strategy Officer
Paris, France
March 2012 - May 2016 (4 года 2 месяца)
General Manager
Levallois-Perret, France
November 2014 - April 2016 (1 год 5 месяцев)
Lost Boys was a DigitasLbi initiative to offer a new advertising approach inspired by digital culture.
Lost Boys has been creatively awarded for Hermès campaign, Maurice Lévy Wishes Velux, Wonderbra decoder app, Harrys and Médecins sans Frontières.
Head of integrated strategic planning
Boulogne-Billancourt, France
March 2011 - February 2012 (11 месяцев)
In March 2011, Atjust has merged with Havas design and brand consulting agency : W&Cie.
Atjust became W-Atjust, W&cie digital and advertising departement.
I was in charge of a strategic departement active on design projects, digital and advertising. A very integrated experience both on virtual and physical sides of brands.
Partner - Head of strategy at Atjust
Bolloré Atjust
France
December 2009 - February 2011 (1 год 2 месяца)
Atjust was a start-up agency in Bolloré group. Idea was to build from scratch an agency were advertising meet digital. As Head of Strategy, I managed strategic planning for all our clients. I was directly involved in AEROPORTS DE PARIS communication strategy about shopping and services since summer 2010 after a pitch against DDB, Publicis and other big players.
For INCA (National Cancer Institut). We builded a very specific program based on community management and traditional media to sufferers and relatives.
General Manager
Neuilly sur Cedex, France
December 2006 - December 2009 (3 года)
As General manager, I was in charge of great brands (Microsoft, Parker-Waterman, Scholl-Durex, Opel, Blizzard studio) and directly involved in "company life" : organization, finance, culture, development .
But my first task was to organize agency digitalization process in creative, planning and account departments. It was a challenge, specially for such an old Madison avenue Lady. But we had some success with Nespresso, Sony Ericsson and Durex digital programs...
8617 Condoms that generate desire

Condoms that generate desire

БРЕНД:
Durex
АГЕНТСТВО:
McCann Paris
7827 Feet Week

Feet Week

БРЕНД:
Scholl
АГЕНТСТВО:
McCann Paris
Strategy Director
Pantin, France
January 2002 - November 2006 (4 года 10 месяцев)
BETC is one of the firsty european ad agency. EVIAN, AIR FRANCE, CANAL+... lots of work had been rewarded for these brands in the most prestigious festival.
For this period, I was in charge of strategy for ORANGE, PEUGEOT and CANAL+

In 2004 we've founded an in-door structure : La-Bo.
In La-Bo we'd experienced first steps in digital content before digital became DIGITAL.

My role was to spot digital trends, understand the digital future and understand consumer behaviour and match them with brand desires. I had to inspire traditional media planners, digital media directors and creatives alike...
7188 End of Game (French)

End of Game (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
9378 End of Game

End of Game

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5602 The Sheep

The Sheep

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5880 The Bird

The Bird

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5241 The Sheep (French)

The Sheep (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
5395 The Bird (French)

The Bird (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
4896 Zapping (20 sec)

Zapping (20 sec)

БРЕНД:
Europe 2 TV
АГЕНТСТВО:
BETC Paris
5162 Zapping (French) 40 sec

Zapping (French) 40 sec

БРЕНД:
Europe 2 TV
АГЕНТСТВО:
BETC Paris
6267 Doll

Doll

БРЕНД:
Côte d'Or Single
АГЕНТСТВО:
BETC Paris
5988 Accident (French)

Accident (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
7132 The Toys (French)

The Toys (French)

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
4615 Accident

Accident

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
7597 407 SW Launch

407 SW Launch

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
12211 Toys

Toys

БРЕНД:
Peugeot
АГЕНТСТВО:
BETC Paris
8126 The Dance

The Dance

БРЕНД:
Orange
АГЕНТСТВО:
BETC Paris
Head of planning
PARIS, France
March 1999 - December 2001 (2 года 9 месяцев)
I had created the planning department (from 0 to 8 peoples around a big table in fake marble... What a time !) and i had the great opportunity to learn a lot from Bernbach culture wich is still a modern way to do this job.

I was in charge of VOLKSWAGEN strategy for France. We have been rewarded for lots of campaigns.
4260 4 Motion

4 Motion

БРЕНД:
Volkswagen
АГЕНТСТВО:
DDB Paris
Head of planning
devarrieuxvillaret
France
January 1998 - February 1999 (1 год 1 месяц)
I was in charge of strategic planning on Mercedes and France Telecom. This was the place where I've learnerd what was the planner role. This agency was very forward thinking for a 90's agency : works on brand contents (for Swatch), on product innovations (for Mac Morning and France Telecom), on media contents (France Télévision, Libération)....
Head of planning
Devarrieuxvillaret
France
January 1998 - February 1999 (1 год 1 месяц)
I was in charge of strategic planning on Mercedes and France Telecom. This was the place where I've learnerd what was the planner role. This agency was very forward thinking for a 90's agency : works on brand contents (for Swatch), on product innovations (for Mac Morning and France Telecom), on media contents (France Télévision, Libération)....
Consultant in public affairs
Euro RSCG (now Havas paris)
France
April 1987 - December 1997 (10 лет 8 месяцев)
I was consultant in public affairs for political parties and politicians.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
Consultant in public affairs
Euro RSCG (now Havas paris)
France
April 1987 - December 1997 (10 лет 8 месяцев)
I was consultant in public affairs for political parties and politicians.
I did lot of public campaigns against Aids, drugs...
For the French Ministry of Health and with the participation of Canal +, we created "A coups sûrs" five fictional audiovisual works to support fight against AIDS. Each of five young filmmakers, Marc Caro, Cédric Klapisch, Jacques Audiard, Gaspar Noé and Lucile Hadzihalilovic was assigned to a specific type of sexual intercourse. The series was broadcasted on Canal + every first Saturday of the month after the "Journal du Hard" and just before porn movie.
Directeur Général
Levallois-Perret, France

Образование

Dipmoma in Anthropology

2001 - 2003 (2 года)
My research was based on kids world : "kids bedrooms considered as main media of adolescence".

Diploma in Anthropology

2001 - 2003 (2 года)
My research was based on kids world : "kids bedrooms considered as main media of adolescence".

Master in communication and marketing

1991 - 1992 (1 год)

Master in communication and marketing

1991 - 1992 (1 год)

DESS urbanism and city planning

1989 - 1990 (1 год)

DESS - urbanism and city planning

1989 - 1990 (1 год)

licence + maîtrise in Geography certified in tropical regions

1986 - 1988 (2 года)
Master thesis on "Akloa, village of Litimé valley, West Togo Sorbonne Université. Written under supervision of Jean Delvert. 1988.

Other professional activities

Sciences Po, 75007 Paris

Lecturer : Digital Pop Culture
2014 - В настоящее время здесь (6 лет 7 месяцев)
http://formation.sciences-po.fr/en/enseignement/2016/kcom/3040

Подобные таланты

Patricia Araujo
Head of Strategy & Business Development
Publicis One
Vicki Holgate
Head of Strategy
FCB Inferno
Fernando Ribeiro
Head of Strategy
GUT
Cristiana Zito
Head of strategy
DDB Barcelona
Pierre-Jean Choquelle
Head of Strategy
BRAND STATION
Anne Zahan
Head of Strategy
CKSK
Tyrone Van Heerden
Head of Strategy
Iris Worldwide
Nathalie Dubois
Head of Strategy
Mindshare

Создать профиль и стать членом Adforum

Начать