| Заголовок | Do Not Open |
| Агентство |
Dentsu Next
|
| Кампания |
Do Not Open
|
| Рекламодатель |
Domaine Chandon Winery
|
| Бренд |
étoile
|
| Posted | Февраль 2007 |
| Продукт |
Sparkling Wine
|
| Бизнес сектор | Вина, шампанские
|
| Слоган | Do Not Open |
| История | The insert is sealed with a warning that says, Do not open. When the reader rips open the insert (as most will undoubtedly do) they are greeted with a second headline that says, Clearly, youre not afraid to break the rules. Neither are we. |
| философия | Unlike other high-end sparkling wines and champagnes, étoile has a different way of producing their fine product. We needed to show this in a compelling and interesting way. We asked people not to open the outer portion of the ad, and when they most likely opened it, they interacted with the brand in a way that went beyond a normal print ad. |
| Проблема | From the vineyards to the bottle, étoile was crafted with an unrelenting passion for producing the ultimate sparkling wine from California. Because the wine makers were not afraid to challenge tradition and break some rules in the crafting of this exceptional sparkling wine, the ad agency had to create advertising that reflected that revolutionary idea. |
| Результат | Overwhelmingly positive results from the client and consumer. |
| Тип медиа |
Раздел рекламных объявлений
|
| Рынок | United States |
| Исполнительный креативный директор |
Rick Colby
|
| Делопроизводитель |
Kathleen DeFreitas
|
| Продюсер агентства |
Theresa Dent
|
| Директор рабочей группы клиента |
Diane Dreyer
|
| Арт-директор |
Elke Erschfeld
|
| Копирайтер |
David Muldoon
|
