| Заголовок | The Melanoma Plaster |
| Агентство | Jung von Matt AG |
| Кампания | The Melanoma Plaster |
| Рекламодатель | Beiersdorf AG |
| Бренд | Nivea Sun |
| Posted | Октябрь 2022 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | 1 in 5 people will develop some form of skin cancer in their lifetime. And melanoma is the deadliest type. Treat it early and it’s 99% curable. But treat it late and it could be too late. When survival depends on early detection, it’s vital people check their skin regularly for the early signs. The problem is that hardly anyone does.The Melanoma Plaster: a simple plaster transformed into a powerful weapon against melanoma, as it reminds people to check their skin for the early signs of melanoma each time they use one. As melanoma can affect anyone, a plaster was the ideal medium to deliver this life-saving message; it’s a common household product that people keep in their homes and stick directly to their skin. Plus, it reaches people in a way that technology does not – intercepting when they are already caring for their skin. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | .fount GmbH |
| Music / Sound Design | MassiveMusic |
| Managing Creative Director & Partner | Dörte Spengler-Ahrens |
| Managing Creative Director & Partner | Jan Harbeck |
| Менеджер по рекламе | Dagmar Janke |
| Креативный директор | Sarah Buggle |
| Креативный директор | Joao Peixoto |
| Copywriter Intern | Arief Dharmawan Britantio |
| Art intern | Carol Benito |
| Копирайтер | Harvey Wilks |
| Арт-директор | Renato Valim |
| Арт-директор | Boreum Kim |
| Копирайтер | Juan Kebork |
| Копирайтер | Natalia Zapata |
| Директор по обслуживанию клиентов | Kristian von Elm |
| Senior Project Manager & Operations | Moya Koren |
| Senior DTP Operator | Marion Beeck |
| Senior Print Production Manager | Birgit Weber |
| Junior Art Buyer | Antonia Mosler |
| Project Manager Social Media | Antonia Kuehn |
| DTP Operator | Silke Fleischhauer |
| Руководитель производства | Malte Rehde |
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