| Заголовок | Kettlebell |
| Агентство |
Jung von Matt AG
|
| Кампания |
Kettlebell
|
| Рекламодатель |
DocMorris
|
| Бренд |
DocMorris - The Pharmacy
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Гигиена и средства личной гигиены
|
| История | DocMorris is a brand that previously only made controversial headlines. Since a majority of Germans still do not trust in health in a digital context, convincing a broad audience of a brand that specializes in this exact field was a particularly challenging task.So, how did we get people to trust DocMorris with their health?…With a viral that emotionalized DocMorris right around Christmas time – the time of year, when family and health becomemost important to us.Christmas 2020 made values like togetherness, family and health more important than ever, so, we created a film that focused on this exact insight. We told the heartwarming story of an old man preparing for a big Christmas moment with his granddaughter and convinced millions of viewers to see the brands’ personal and humane side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide. |
| Тип медиа |
Веб-фильм
|
| Директор по маркетингу |
Gil Pfitzenmaier
|
| Креативный управляющий директор |
Dörte Spengler-Ahrens
|
| Креативный директор |
Alex Schmid
|
| Копирайтер |
Olasumbo Pinheiro
|
| Арт-директор |
Ibrahem Ghareib
|
| Менеджер проекта |
Natalie Martens
|
| Менеджер проекта |
Tasja Oldach
|
| Менеджер проекта |
Viktor Mahé
|
| Продюсер агентства |
Dennis Wendt
|
| Продакшн Студия |
Markenfilm GmbH & Co. KG
|
| Исполнительный продюсер |
Marc Strass
|
| Директор |
Sune Sorensen
|
| Помощник директора |
Alan Finlay
|
| Линейный продюсер |
Tim Freudenthal
|
| Оператор-постановщик |
Franz Lustig
|
| Руководство музыкальных рядов |
Clarissa Beckert
|
| Музыка |
2WEI Music GmbH
|
| Композитор |
Nathan Padgett
|
| Композитор |
Simon Heeger
|
| Композитор |
Christian Vorlände
|
| Director of Marketing |
Gil Pfitzenmaier |
| Managing Director Creation |
Dörte Spengler-Ahrens |
| Creative Director |
Alex Schmid |
| Copywriter |
Olasumbo Pinheiro |
| Art Direction |
Ibrahem Ghareib |
| Project Management |
Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer |
Dennis Wendt |
| Production company |
Markenfilm GmbH |
| Executive Producer |
Marc Strass |
| Director |
Sune Sorensen |
| Assistant director |
Alan Finlay |
| Production Assistant |
Tim Freudenthal |
| Director of Photography |
Franz Lustig |
| Music Supervision |
Clarissa Beckert |
| Music |
2WEI Music |
| Music Composer |
Nathan Padgett, Simon Heeger, Christian Vorlände |