| Заголовок | Ambush |
| Агентство | Bates 141 Singapore |
| Кампания | Bottle Opener - Heineken |
| Рекламодатель | Heineken |
| Бренд | Heineken |
| Posted | Март 2001 |
| Продукт | Beer |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| Слоган | It could only be Heineken |
| История | "The Bottle Opener Campaign takes an unusual look at the love of Heineken from an unusual and unexpected perspective the bottle opener. The advertising focuses on the relationship between the bottle opener and the Heineken bottle, which represents the desire of the bottle opener our desire. |
| философия | "The idea was to break away from the norm while maintaining the basic premise of the USP It could only be Heineken. The execution is fresh, yet one that doesnt loose the basic response required from our consumer positive branding, a desire for a Heineken and memorable. |
| Проблема | Heineken is a great global brand that has not been able to communicate its brand proposition in a consistent fashion around the world. The challenge was to communicate its single global positioning - 'It Could Only Be Heineken' in print in way that was unique, cut-through and reached out to a younger segment of the drinking audience.. |
| Тип медиа | Журнал |
| Рынок | Singapore |
| Креативный директор | Aris Theophilakis |
| Копирайтер | Camilla Bjornhaug |
| Арт-директор | Preben Moan |
| Продюсер агентства | Natarajan Vytheswaran |
| Оператор-постановщик | Erwin Olaf |
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