Заголовок | In Good Hands |
Агентство | AMV BBDO |
Кампания | In Good Hands |
Рекламодатель | Royal Mail |
Бренд | Royal Mail |
Дата первой трансляции/Публикации | 2023 / 11 |
Бизнес сектор | Почтовая, курьерская служба и служба доставки |
История | Set to a specially commissioned poem by the TS Eliot Prize-winning poet, Roger Robinson, the first ad focuses on posties’ hands, showcasing the warmth and humanity of their relationship with customers. Read by actor Sope Dirisu, the poem guides viewers through a journey featuring various hands, both those of real staff and actors, over the course of the year, showing the changing of the seasons and the rhythm of life. |
философия | Royal Mail has unveiled the first major new campaign featuring the end line “In Good Hands”. It celebrates the hardworking people we know and love who deliver our parcels - the posties - and the role that the company’s new innovations play in their hands. Developed by AMV BBDO, the campaign launches at one of Royal Mail’s busiest times of the year, with around double the number of parcels and stamped letters sent over the festive period compared to usual. The campaign recognises the important role their postal workers play during the festive season while spotlighting new innovations, such as the free Parcel Collect service and new-and-improved Royal Mail app, which keeps customers connected more seamlessly, door-to-door, all year-round. Directed by Tom Green through Stink Films, the 30 and 60-second versions will run on digital, social and video-on-demand platforms. As part of this campaign, a 30-second film introduces the free Parcel Collect services, complemented by a full suite of social and digital ads across platforms. |
Тип медиа | Digital |
Длина | |
Медиа-агентство | the7stars |
Продакшн Студия | Stink Films |
Производство аудиофонограмм | Factory Studios |
Главный креативный директор | Nicholas Hulley |
Главный креативный директор | Nadja Lossgott |
Креативный директор | Diccon Driver |
Креативный директор | Alan Wilson |
Креативная команда | Tim Riley |
Креативная команда | Ant Eagle |
Группа планирования | Sam Williams |
Группа планирования | Maddie Burnell |
Account Management Team | Jamie Pettigrew |
Account Management Team | Phoebe Selby |
Продюсер агентства | Phil Harris |
Продюсер вспомогательного агентства | Meg Everett |
Дизайнер | Ian Mills |
Директор | Tom Green |
Продюсер | Jacob Swan Hyam |
Продюсер | Jon Chads |
Продюсер | Andrew Levene |
Послепроизводственный этап | Time Based Arts, London |
Фотограф | Nick Dolding |
Stills Production | Horton-Stephens |