Заголовок | Immaturity 2 |
Агентство | DDB Paris |
Кампания | Honda Monkey |
Рекламодатель | Honda Motor Co., Ltd. |
Бренд | Honda Monkey |
Дата первой трансляции/Публикации | 2019 / 5 |
Бизнес сектор | Автотранспорт |
История | Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”. |
Тип медиа | На открытом воздухе / вне дома |
Исполнительный креативный директор | Alexander Kalchev |
Креативный директор | Alexis Benbehe |
Креативный директор | Pierre Mathonat |
Арт-директор | Shad Bharucha |
Арт-директор | Nicolas Denis |
Копирайтер | Patrice Dumas |
Копирайтер | Royer Jean-Christophe |
Planner | Claude-Henri Galbois |
Advertiser Supervisor | Sebastien Pernel |
Advertiser Supervisor | Valérie Larousse |
Advertiser Supervisor | Laura Heinmann |