Barrague Barrague

Barrague Barrague

Senior Business Director at PUblicis
PARIS, France

Обо мне

Graduate of Sociology and Communication with solid skills and experience in advertising. I have recently been appointed International Business Director Hubs & Network for L'Oreal (Garnier and luxury brands).
I was previously working at Publicis/133 where I was in charge of managing existing clients and also developing new client relationships to grow the B.U.
Before joining Publicis, I had done most of my career at Omnicom (DDB then BDDP&Fils/TBWA France).
Over the years I have developed a specific expertise in Beauty & Luxury at large, managing international brands and providing not only advertising campaigns but truly integrated communication.

Моя работа

SEE ALL WORK
8683 Like A Virgin

Like A Virgin

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
8963 L'Ex

L'Ex

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
8906 California Dream

California Dream

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
13938 Body Touch BB Cream

Body Touch BB Cream

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
12868 Total Perfector

Total Perfector

БРЕНД:
Biotherm Homme
АГЕНТСТВО:
Publicis 133
9864 Softness

Softness

БРЕНД:
DIM
АГЕНТСТВО:
Publicis 133
9325 Softness

Softness

БРЕНД:
DIM
АГЕНТСТВО:
Publicis 133

Должности

International Business Director Hubs & Network - L'Oreal
Paris, France
2013 - В настоящее время здесь (11 лет 3 месяца)
In charge of Garnier International communications at large (excluding Central DMI campaigns): supervision of Hubs and local developments.
In charge of Garnier France
In charge of Garnier Middle-East product launches (360°)
Garnier is L'Oreal 2nd largest beauty brand. Available in more than 70 countries.
In charge of Intl Coordination for luxury brands in Asia.
10628 L'Obsession

L'Obsession

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
8683 Like A Virgin

Like A Virgin

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
8963 L'Ex

L'Ex

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
8906 California Dream

California Dream

БРЕНД:
Garnier
АГЕНТСТВО:
Publicis Conseil
Deputy General Manager
Paris, France
July 2011 - В настоящее время здесь (12 лет 9 месяцев)
Accounts handled: Biotherm, Dim, Yves Saint Laurent - L'Oreal Professionnel
7377 X-Temp (print2)

X-Temp (print2)

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
7702 X-Temp (print)

X-Temp (print)

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
5983 X-Temp

X-Temp

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
13938 Body Touch BB Cream

Body Touch BB Cream

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
12868 Total Perfector

Total Perfector

БРЕНД:
Biotherm Homme
АГЕНТСТВО:
Publicis 133
9864 Softness

Softness

БРЕНД:
DIM
АГЕНТСТВО:
Publicis 133
9325 Softness

Softness

БРЕНД:
DIM
АГЕНТСТВО:
Publicis 133
13015 Dim Generous

Dim Generous

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
11733 Bollywood

Bollywood

БРЕНД:
Dim
АГЕНТСТВО:
Publicis 133
Partner
BDDP & Fils (TBWA Group)
France
2009 - 2011 (2 года)
In charge of the public information campaign "Tous au Numérique", this 360° communication program (including advertising, PR, Field marketing, etc.) is about helping French people to switch to digital TV.
MEDIA
8 TVC with more of 4, 781 GRP
Co Founder
Pascal & Thierry/ DDB Paris
France
2006 - 2008 (2 года)
Main clients: Parfums Givenchy (LVMH), Quest International, L’Occitane en Provence, Bedat & Co (Gucci Group), Roger & Gallet (YSL Beauté), Nickel (Inter-Parfums), Evian Affinity (J&J), GQ (Conde Nast monthly magazine for men – Bronze Lion at Cannes Lions 08 - Gold Epica - Strategies Award), Optical Center
Board Account Director
PARIS, France
2000 - 2006 (6 лет)
Main accounts handled: French TV & internet provider Noos, several Food and Beverage brands (Danone mineral water Salvetat, Unilever Premium mustard brand Maille, Pepsico Premium fruit juice Tropicana), Christofle, La City, Celio, Consumer Goods (SCA's Tena)....

International Brands (Paris lead for Europe or Worldwide): Maille, Tena
10064 Ideal Man (90 sec English)

Ideal Man (90 sec English)

БРЕНД:
GQ
АГЕНТСТВО:
DDB Paris
8422 Ideal Man (French)

Ideal Man (French)

БРЕНД:
GQ
АГЕНТСТВО:
DDB Paris
12838 Ideal Man (120 sec. English)

Ideal Man (120 sec. English)

БРЕНД:
GQ
АГЕНТСТВО:
DDB Paris
Account Manager
Bates
France
1996 - 2000 (4 года)
Main accounts:
Beauty & cosmetics: Clinique (E. Lauder), Aramis (E. Lauder), launch in Europe of MAC Cosmetics (E. Lauder),
Consumer Goods: Georgia Pacific (bath tissue, hankies, paper towels)
NPO : Amnesty International

Образование

Master of Science (M.Sc.) in Economics

1990 - 1991 (1 год)

Sociology, Economics, Communication

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