INEOS - "Go Humans"

T&Pm

T&Pm Global

7879

Бренд: INEOS
Страна: United Kingdom

Рекламодатель: INEOS

Заголовок	Go Humans
Агентство	T&Pm
Кампания	Go Humans
Рекламодатель	INEOS
Бренд	INEOS
Дата первой трансляции/Публикации	2023 / 10
Бизнес сектор	Чистящие средства, мыло, моющие средства
История	INEOS are launching a new campaign for the arrival of their brand new Next Gen cleaning products. The campaign, developed by The&Partnership, will go live on BVOD and Cinema from 6th October with a 30” spot introducing their whole range, including surface sprays and wipes, laundry detergent and washing up liquid for dishes + hands. These will be followed later in the year by individual product films. The advert celebrates everyday human performance, and the ways INEOS products can help you while you perform at your best. Using stories of people pushing themselves - a runner, a weightlifter, and hot sauce sidehustler - it brings to life INEOS’ unique belief in the power of ‘Science + Performance’, communicated through the line ‘You push yourself. We push the science.’ This spot is part of INEOS’ wider brand platform - GO HUMANS, which looks to empower humans to be everything they can be - embracing their full potential with the help of INEOS hygienic products. The newly launched campaign was creatively conceived and executed by The&Partnership, with Wavemaker responsible for all media, planning and buying. It was created in collaboration with director Maria Sosa Betacor (who had directed the initial launch campaign ‘You Can Handle Anything’), Biscuit Filmworks and No.8. The campaign aims to carve out a unique space for INEOS in the cleaning category, as a brand that relentlessly optimises every element of its products through science to deliver next generation performance. The stories were chosen to break with the category conventions and avoid the ‘mum and kids’ cliches so often seen in cleaning content. Each story shows someone pushing themselves, with an INEOS product on hand to clean up the resulting mess. Product-led 15” edits focus on each story individually while landing key product benefits.
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Biscuit Filmworks LA
Агентство	THE
Агентство	Danny Hunt (The Partnership)
Главный креативный директор	Micky Tudor
Креативный директор	Sam Willard
Креативная команда	Osagie Samuel
Директор по стратегии	Rebecca Munds
Стратегический директор	Katherine O
Коммерческий директор	Nathan Brocklesby
Head of Integrated Production	Charles Crisp
Senior Producer	Sam Ramsey
Head of Design	Dan Howarth
Директор по дизайну	Will Rees
Исполнительный продюсер	Sam Chitty
Продюсер	Tom Birmingham
Послепроизводственный этап	No. 8
Executive Post-Producer	Glen Percival
Колорист	Alex Gregory
Спецэффекты / видеоэффекты	Rob Peacock
Звукооператор	James Everett
Руководство музыкальных рядов	SixtyFour Music
Медиа-агентство	Wavemaker
Head of Marketing	Caroline Reynolds
Digital Lead	Ciana Moulton
President/CEO	Sarah Golding
Agency Account Manager	Amy Brett
Assistant Producer	Isiuwa Ero
Интерактивный дизайн	Julien Lasson
Интерактивный дизайн	Gil Peres
Директор	Maria Sosa Betancor
Оператор-постановщик	adri del val
Редактор	Charlie Von Rotberg
Voice Talent	Laya Lewis
Written	Kimberley Anne Sutherland
Written	Laura Bettinson
Руководство музыкальных рядов	Anne Booty
Управляющий партнер	Isobel Mooney
Стратегический директор	Andy Collins
Planning Director	Iona Shankland
Planning Manager	Kate Piercey
Медиа директор	Daniel Trout
Директор рабочей группы клиента	Ollie Hogarth