| Заголовок | Baby Blocker |
| Brief | It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy. |
| Агентство | McCann Manchester |
| Кампания | Baby Blocker |
| Рекламодатель | Skyn Condoms |
| Бренд | Skyn Condoms |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Контрацептивы и тесты на беременность |
| История | Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in. |
| Тип медиа | Digital |
| Исполнительный креативный директор | Dave Price |
| Креативный директор | Neil Lancaster |
| Копирайтер | Rob Gorton |
| Арт-директор | Brendan Shryane |
| Технический директор | Adam Prendergast |
| Interactive Developer | Jo Portus |
| Директор рабочей группы клиента | Rebecca Ziantoni |
| Business Development | Theo Bassey |
| Дизайнер | Abbie Franks |
| Цифровой дизайн | Liam Roughley |
| Senior Producer | Kal Tank |
| Редактор | Matt McHugh |
| Редактор | Camille Gabayet |
| Digital Content | Kevin Burrows |
| Разработчик внешнего интерфейса | Jonathan Baines |
| Head of Post Production | Rob Brown |
| Director of PR & Social | Robin Wilson |
| Group PR Account Director | Tom Cummings |
| Senior PR Account Manager | Harriet Williams |
| Senior Social & Content AD | Luke Taylor |
| Менеджер социальных медиа | Sebastian Tully-Middleton |
| Senior Planner | Luke Kelly |
Больше работы
СМОТРЕТЬ ВСЕKevin and the Christmas Factory
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann London
Christmas 2023
- БРЕНД:
- Smyths Toys
- АГЕНТСТВО:
- McCann Manchester
Let Them Eat Cake
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann Manchester
More to Love
- БРЕНД:
- Matalan
- АГЕНТСТВО:
- McCann Manchester
#CuthBack
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann Manchester
Christmas 2022
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann Manchester
Feast of Football
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann Manchester
Ebanana Scrooge
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann London
Ebanana Scrooge (Teaser)
- БРЕНД:
- Aldi
- АГЕНТСТВО:
- McCann London