| Заголовок | Vanback |
| Агентство | Zulu Alpha Kilo |
| Кампания | Vanback |
| Рекламодатель | Vancity Original |
| Бренд | Vancity Original |
| Дата первой трансляции/Публикации | 2023 / 6 |
| Бизнес сектор | Магазины одежды и аксессуаров |
| История | Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. “We’re hoping this initiative will help get Vancouver back on the radar as the perfect city for a future team,” says VANCITY ORIGINAL® founder Jeff Martin. “We’ve got the fans. We just need some billionaires to help us out.” Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course. |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Zak Mroueh |
| Исполнительный креативный директор | Dean Lee |
| Арт-директор | Dean Lee |
| Исполнительный креативный директор | Michael Mayes |
| Копирайтер | Michael Mayes |
| Управляющий директор | David Tremblay |
| Chief Design Officer | Stephanie Yung |
| Продакшн Студия | Zulubot |
| Исполнительный продюсер | Adam Palmer |
| Продюсер агентства | Tim Lynch |
| Продюсер агентства | Colleen Allen |
| Директор интегрированного производства | Ola Stodulska |
| Интегрированный продюсер | Sarah Lasch |
| Директор по коммуникациям | Kelly Flynn |
| Редактор | Brian Noon |
| Послепроизводственный этап | Brian Noon |
| Послепроизводственный этап | Dan McCarthy |
| Послепроизводственный этап | Colour |
| Смешанная компания | Noah Mroueh |
| Оператор-постановщик | Philip Jarmain |
| Digital Design Director | Damian Simev |
| Designer | Peter Kosciolek |
| Executive Strategy Director | Sean Bell |
| Веб-разработчик | Kyle Collins |
| Директор интерактивного производства | Ece Inan |
| Исполнитель студии | Jeannette Downes |
| Motion Graphics Designer | Cecilia Bernasch |
| Медиа-агентство | Zulumatic |
| Head of Media | Alicia Petralia |
| Media planning/buying | Andrea Poisson |
| Менеджер сообщества | Vittoria Gibson |
| Post | Lena Hamady |
| Координатор производства | Cara Tarbaj |
| DIT | Chris Rollett |
| Sound Mix and Design | Dave Pullmer |
| Интернет / осветитель | Steve De Zwart |
| Best Boy | Greg Milton |
| Executive Strategy Director | Erica Shalinsky |
| Веб-разработчик | Jake Edwards |
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