| Заголовок | Receipts to keep [Fighting] |
| Агентство | Grey Brasil |
| Кампания | Receipts of Respect |
| Рекламодатель | University Zumbi dos palmares |
| Бренд | Racismo Zero |
| Дата первой трансляции/Публикации | 2023 / 5 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| философия | Black people always suffer racism inside consumption spaces in Brazil. From harassment by security guards to cases of death. It’s common to see black customers being asked to show their receipts to prove that they own something they have bought. And this is one example of the many racist aggressions practiced in commerce in the country. Based on this scenario, Grey Brazil created a campaign for Racismo Zero, a program developed by University Zumbi dos Palmares to fight racism inside commerce spaces, named “Receipts of Respect”. The objective is to raise awareness to the numerous types of racist aggression practiced in retail stores and then invite companies to join the program, which offers racial education to the employees of these companies, granting an "anti-racist company" seal to those that bring the cases in their establishments to zero. The campaign is divided into two parts. In the first part, billboards will display actual receipts collected among people who already suffered this type of violence and had to show them to prove they haven’t stolen anything. The pieces explain how black people are forced to carry their receipts and invite companies to take part on Racismo Zero program. The second part of the campaign is a platform for action: a free software for receipt printers that turns the receipt, a symbol of this type of racism, into a channel for protest and denouncement. This software can be downloaded at notasdorespeito.com.br and works like any other app for receipt printers, but it brings a QR Code on the receipt, in the shape of a clenched fist, a symbol of black resistance, which directs consumers to a site where they can make complaints and find legal and emotional counseling, in the moment the racist act happens. In addition, the receipts printed by the software will bring real stories of black citizens who have faced situations of racism in their daily lives and had to prove that they did not steal or rob something that was theirs. The software will be amplified by a film, billboards and on social media. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Dean | José Vicente |
| Главный исполнительный директор (CEO) | Luciana Rodrigues |
| Исполнительный креативный директор | João Caetano Brasil |
| Креативный директор | Tomas Correa |
| Креативная команда | Gabriella Batista |
| Креативная команда | Caio Camargo |
| Креативная команда | Lucas Cabrini |
| Креативная команда | Lucas Saicali |
| Креативная команда | Lucas Succi |
| Содержание | Gabriella Batista |
| Head of PR | Bruno Borghi |
| Head of Business Affairs | Priscilla Telles |
| Коммерческие дела | Bianca Araújo |
| Head of Strategy and Data | Mariana Pagano |
| Стратег | Luca Scarpelli |
| General Media Director | Verusca Casciano |
| Медиа директор | Camila Mercadante |
| Руководитель производства | Regiani Pettinelli |
| Производственная бригада | Ricardo Barbin |
| Производственная бригада | Juliana Arcanjo |
| Производственная бригада | Camila Frasquetti |
| Продакшн Студия | MALALA Filmes |
| Cast | Cainã Naira |
| Cast | Mário Alves |
| Cast | Fabiano Araújo |
| Директор | Viviane Santos |
| Casting Production | Viviane Santos |
| Арт-директор | Tatiana Kordon |
| Ассистент арт-директора | Mauro Luz |
| Ассистент арт-директора | Éric Roberto de Souza |
| Hair and Makeup | Márcia Emiko Maruyama |
| Костюм | Fernanda Mello |
| Костюм | Isaura Avila |
| Оператор-постановщик | Fydell Botti |
| 1st AC | Bruno Ramos |
| 2nd AC | Rodrigo Pinheiro |
| Electrician Chief | Thiago Dib |
| 1st Electric Assistant | Bruno sardeli |
| 2nd Electric Assistant | Anderson Lopes Monteiro |
| Machine Operator | Julinho Garcia |
| 1st Machine Operator Assistant | Willians Barbosa |
| 2nd Electric Assistant | Guilherme Garcia |
| Editor / GMA | Guilherme da silva Bento |
| Production Director | Cris Barbosa |
| Производство | Francisco Agostinho |
| Помощник производства | Agatha Botti |
| Помощник производства | Julia Bueno Rocha |
| Production Executive | Marta Rocha |
| Direction Assistant | Natan Ribeiro |
| Производство аудиофонограмм | Pingado |
| Музыкальный руководитель | Will Bone |
| Музыкальный продюсер | Silvanny Sivuca |
| Музыкальный продюсер | Vitor Zafer |
| Finalizing | Otávio Carvalho |
| Finalizing | Well Costa |
| Executive Production | Lu Novelli |
| Account Management Team | Guilhermina de Paula |
| Account Management Team | Bruno Rodrigues |
| Casting Production | Veridiana Toledo |
| Music Production Coordenation | João Pedro Juknevicius |
| Voice Talent | Lene Costa |
| Making Of | Carol Rocha |
| Catering | Jessica Vigari Parine |
| Catering Assistant | Nicolly Marry da Silva |
| Cleaning | Viviane Neri |
| Driver | Gustavo Carvalho |
| Production/camera driver | Renato Santana de Souza |
| Machinery Driver | Rogério Santana de Souza |
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