| Заголовок | Martine Makes a Comeback With the Belgian Alzheimer League |
| Агентство | Publicis Brussels |
| Кампания | Martine Makes a Comeback With the Belgian Alzheimer League |
| Рекламодатель | Alzheimer Liga |
| Бренд | Alzheimer Liga |
| Дата первой трансляции/Публикации | 2019 / 9 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
| Тип медиа | Печать |
| Арт-директор | Daniel van den Broucke |
| Креативный директор | Willem De Wachter |
| Креативный директор | Kwint De Meyer |
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