| Заголовок | Life's a Trip |
| Агентство | PMG |
| Кампания | Life's a Trip |
| Рекламодатель | Best Western |
| Бренд | Best Western |
| Posted | Февраль 2024 |
| Бизнес сектор | Отели, курорты |
| История | Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo. |
| Тип медиа | Digital |
| Больше информации | www.bestwestern.com |
| Продакшн Студия | Division7 |
| Директор | LLOYD LEE CHOI |
| Управляющий директор | Kamila Prokop |
| Executive Music Producer | Orbital Music |
| Executive Music Producer | Alfonso Emilio Vélez |
| Lead Editor | Elena DePalma |
| Редакционная компания | Elena DePalma |
| Президент | Jon Dupuis |
| Исполнительный креативный директор | Kyle Kelley |
| Исполнительный креативный директор | Andrew Harper |
| Креативный директор | Justin Prichard |
| Копирайтер | Justin Prichard |
| Креативный директор | Lori Wittig |
| Арт-директор | Lori Wittig |
| Исполнительный креативный директор | Jon Dupuis |