Заголовок | Apple |
Агентство | AMV BBDO |
Кампания | White Out Of Red - The Economist |
Рекламодатель | The Economist |
Бренд | The Economist |
Posted | Ноябрь 2001 |
Бизнес сектор | Газеты, журналы, книги |
философия | The Importance of Selling a Brand, Not Next Weeks Issue Unlike most media brands, The Economist decided, in 1988, to invest in brand advertising rather than in a tactical, content-led approach. It was a decision that paid dividends. Over the past 14 years, the award-winning White out of Red campaign has helped The Economist to enjoy a circulation increase of 64%, against a market decline of 20%, subscriptions to the title have almost doubled and an advertising rate card growth seven times greater than its competitors. |
Тип медиа | Рекламный щит |
Рынок | United Kingdom |
Исполнительный креативный директор | Peter Souter |
Копирайтер | Sean Doyle |
Арт-директор | Dave Dye |
Менеджер по рекламе | Jacqui Kean |
Арт-директор | Paul Brazier |
Арт-директор | Jeremy Carr |
Копирайтер | Nick Worthington |
Копирайтер | Jeremy Carr |