| Заголовок | Composer |
| Агентство | Team One |
| Кампания | To The Pursuit |
| Рекламодатель | Lexus |
| Бренд | Lexus |
| Posted | Январь 2007 |
| Бизнес сектор | Легковые автомобили |
| Слоган | The pursuit of perfection. |
| История | Four Lexus spots were created especially for the 64th Annual Golden Globe Awards. These executions give a glimpse into the creative process of screenwriting, musical scoring and wardrobe development to ultimately deliver iconic moments in movies and television as a result of their pursuit of perfection. |
| Проблема | The presence of these ads during the awards show was intended to be reflective of Lexus continued attention to behaving as an innovative brand that pursues new ways to reach our audience in a contextually relevant manner. These ads were also a demonstration of the Lexus brands philosophy of The Pursuit of Perfection. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Americas, United States |
| Делопроизводитель | Jennifer Austin |
| Исполнительный креативный директор | Chris Graves |
| Арт-директор | John Hage |
| Продюсер агентства | Beth Hagen |
| Assoc. Director of Strategic Planning | Meija Jacobs |
| Копирайтер | Philip Squier |
| Продакшн Студия | GO Film |