| Заголовок | Farm |
| Агентство | Publicis EuroBuro |
| Кампания | Euro 2002 Information Campaign - European Central Bank |
| Рекламодатель | European Central Bank |
| Бренд | European Central Bank |
| Posted | Декабрь 2001 |
| Продукт | Euro |
| Бизнес сектор | Информация и услуги правительства |
| Слоган | The EURO. OUR money |
| История | These 8 full-page prints are all translated into the 12 languages of the euro zone. The photographic style was chosen to reflect the delicate high definition graphics and security features found on the euro banknotes. The characters are smilling and serene, they give an atmosphere of confidence and movement to this campaign |
| философия | "200 million print ads were diffused on all the euro zone. This campaign is very human, popular, close to people. On the prints : one blue frame presents the coins, the banknotes, the security features...of the new European currency. These inserts are the perfect illustration of the strategy of Publicis on this campaign : educational and with human dimension. This campaign began four months before the launch of the euro: time necessary to prepare for the event." |
| Проблема | The challenge was to deliver a coherent pan-european message while acknowledging individual local concerns. Then, we had to keep in mind the delicate political nature of the campaign's objectives. Moreover the first of two surveys schowed that Europeans did not want the euro to be sold to them but explained to them' and the second illustrated that there was no need to start communicate too early. |
| Тип медиа | Печать |
| Рынок | Europe |
| Креативный директор | Klaas Reidinga |
| Арт-директор | Martin Benner |
| Директор рабочей группы клиента | Barbara Lutz |
| Директор рабочей группы клиента | Marga Berends |
| Директор рабочей группы клиента | Stephan Rappl |
| Специалист по работе с заказчиками | Zeiely Schroeder |
| Фотограф | Jérôme Esch |
Больше работы
СМОТРЕТЬ ВСЕHologram
- БРЕНД:
- Euro
- АГЕНТСТВО:
- Publicis EuroBuro
Watermark
- БРЕНД:
- Euro
- АГЕНТСТВО:
- Publicis EuroBuro
Getting Ready For The Euro
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Children´s Poster
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Suburbs
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Suburbs (dutch version)
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Airport
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Beach
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro
Ice-Skating
- БРЕНД:
- European Central Bank
- АГЕНТСТВО:
- Publicis EuroBuro