| Заголовок | Sequeira in it's rightful place |
| Brief | To save a piece of Portuguese art from being sold to the highest bidder, the National Museum of Antique Art in Lisbon launched a call to a action. A dedicated website digitized the masterpiece, breaking it into 10 million pixels, each up for grabs for a mere 6 cents. Celebrities, politicians and art lovers became sponsors of their own pixels. The movement began on social media but soon, people on the street were talking about art. The campaign exceeded the €600,000 goal by 25 per cent and Sequeria is in its rightful place. Today and always. |
| Агентство | Fuel |
| Кампания | Sequeira in it's rightful place |
| Рекламодатель | MUSEU NACIONAL DE ARTE ANTIGA |
| Бренд | Crowdfunding |
| Posted | Ноябрь 2017 |
| История | The painting "The Adoration of the Magi", a Portuguese masterpiece in the hands of a private collector was at risk of being sold in an auction and taken abroad. How to raise the money (600.000€) to buy the painting and keep it in Portugal? |
| Тип медиа | Digital |
| Креативный директор | PEDRO BEXIGA |
| Креативный директор | Marcelo Loureço |
| Копирайтер | Richard Warrell |
| Продюсер агентства | Pedro Silva |
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