Festival of Animation Berlin - "In Berlin, Only Animation Beats Reality"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

Премии

1284

Бренд: Festival of Animation Berlin
Страна: Germany

Рекламодатель: Festival of Animation Berlin

Заголовок	In Berlin, Only Animation Beats Reality
Агентство	INNOCEAN Europe
Кампания	Festival of Animation Berlin
Рекламодатель	Festival of Animation Berlin
Бренд	Festival of Animation Berlin
Дата первой трансляции/Публикации	2020
Бизнес сектор	Реклама и связь
История	A woman married to the Berlin Wall, a pony going for a ride on the S-Bahn, a nudist chasing a wild boar. There’s no doubt that Berlin is home to the weirdest stories. With this in mind, for our first campaign for Festival of Animation Berlin, we had the insight: “In Berlin, only animation beats reality.”. We expressed this concept in various directions, starting with a series of animations based on true Berlin stories that debuted on the Berliner Fenster and online media. To find more true, yet weird Berlin stories, we went to the one place that has surely witnessed lots of them: the Späti – a sort of typical Berliner convenience store, originally from East Berlin. We teamed up with three extremely “hood” Spätis and brought to life their craziest true stories in a series of mini-docs. Their owners became FAB ambassadors, inspiring stickers using classic Späti phrases and were also invited to be exclusive jury members of the Späti Award – for the best Berliner animation according to them, naturally. We also collaborated with Fritz-Kola to develop a special edition bottle available only at our collaborating Spätis and the festival. Along with the Späti stories, we developed a poster campaign in which we invited illustrators to share their own vision of “In Berlin, only animation beats reality.”. These posters resulted in a series of vibrant, colourful prints spread across Berlin’s most creative areas and train stations.
Тип медиа	Анализ ситуации
Длина	60 seconds
Иллюстратор	Jo Taylor
Директор по обслуживанию клиентов	Jonathan Hill
Директор	Sven Schrader
Редактор	Sven Schrader
Фотограф	Sven Schrader
Исполнительный креативный директор	Ricardo Wolff
Фотограф	Ricardo Wolff
Иллюстратор	Juan Molinet
Арт-директор	Bruno Oppido
Продюсер агентства	Fabian Barz
Арт-директор	Ana Conrado
Продюсер агентства	Allison Markert
Главный креативный директор	Gabriel Mattar
Коммерческий директор	Bjoern Wilke
Иллюстратор	Egle Zvirblyte
Иллюстратор	Inga Ziemele
Стратег	Odile Breffa
Копирайтер	Giovanna Pereira
Копирайтер	Nicolas Holz
Специалист по работе с заказчиками	Sophia Hollis
Иллюстратор	Fabio Benê
Иллюстратор	Robin Davey
Иллюстратор	Rik Nieuwdorp
Иллюстратор	Teco de Luccia
Иллюстратор	Anete Melece
Иллюстратор	Cyril Pedrosa
Директор	Ljubisa Djukic
Иллюстратор	Ljubisa Djukic
Фотограф	Fernanda Viana Dias
Менеджер по рекламе	Pia Djukic
Менеджер по рекламе	Lucia Deyi
Менеджер по рекламе	Daniel Demele
Менеджер по рекламе	Jen Cruz
Менеджер по рекламе	Monira Kamal
Менеджер по рекламе	Lukas Thiele
Менеджер по рекламе	Mario Gorniok
Аудио послепроизводственный этап	DaHouse
Продакшн Студия	Dyrdee Productions