Apple TV - "Color Bars"

TBWA\Media Arts Lab

TBWA\Media Arts Lab Global

Премии

13454

Бренд: Apple TV
Страна: United States

Рекламодатель: Apple

Заголовок	Color Bars
Brief	Inspired by a TV test pattern that indicated a disruption of service, the “colour bar” campaign symbolised Apple TV’s disruption of the entertainment landscape. Versions featuring iconic characters from popular TV shows emphasised the great content available via the service.
Агентство	TBWA\Media Arts Lab
Кампания	Color bars
Рекламодатель	Apple
Бренд	Apple TV
Posted	Ноябрь 2016
Бизнес сектор	Бытовая электроника и аудио-видео техника
История	Inspired by the original television test pattern indicating a disruption of service, these reimagined color bars signaled Apple TV’s disruption of the entertainment landscape. The look was new, but the colors were classic, taken directly from early Apple logos. Step one covered major cities with simple and bold color bar outdoor boards with only the addition of the apple TV logo. Step two refreshed selected billboards and street level with new versions of the color bars containing glimpses of the amazing content contained within Apple TV. These simple visuals completed the story with iconic characters from Game of Thrones, Inside Out, Crossy Road, NBA and more. The result was a disruption of the urban landscape that left no doubt everyone’s favorite content is on Apple TV.
Тип медиа	На открытом воздухе / вне дома
Главный креативный директор	Duncan Milner
Креативный директор	JD Jurentkuff
Креативный директор	David Zorn
Креативный директор	Anders Gustafsson
Креативный директор	Masaya Asai
Арт-директор	Eric Stevens
Арт-директор	Masaya Asai
Директор рабочей группы клиента	Pierre Parisot
Дизайнер	Alice Yi
Дизайнер	Ledi Lalaj