| Заголовок | Pizza Bank |
| Агентство | Zulu Alpha Kilo |
| Кампания | Fixed-Rate Pizza |
| Рекламодатель | Pizza Pizza |
| Бренд | Pizza Pizza |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023. |
| Тип медиа | Телевидение |
| Длина | |
| Агентство | Zulu Alpha Kilo NY |
| Creative Chairman | Zak Mroueh |
| Главный креативный директор | Brian Murray |
| Главный креативный директор | Jenny Glover |
| Креативный директор | Michael Siegers |
| Арт-директор | Michael Siegers |
| Креативный директор | Jonah Flynn |
| Копирайтер | Jonah Flynn |
| Копирайтер | Jackson Kemp |
| ACD | Ivan Mallqui |
| Арт-директор | Ivan Mallqui |
| Специалист по работе с заказчиками | Alyssa Guttman |
| Специалист по работе с заказчиками | Alex Berube |
| Менеджер по рекламе | Adrian Fuoco |
| Менеджер по рекламе | Amber Winters |
| Менеджер по рекламе | Adam Williamson |
| Менеджер по рекламе | Raymond Luk |
| Директор по стратегии | Heather Segal |
| Стратегический директор | Cameron Fleming |
| Продюсер агентства | Jesse Brook |
| Медиа-агентство | Media Experts |
| Продакшн Студия | Suneeva |
| Директор | Devon Ferguson |
| EP | Geoff Cornish |
| EP | Hannah Gill |
| Стилист продуктов питания | Nicole Young |
| Post | Zulubot |
| Продакшн Студия | Zulubot |
| Редактор | Alain Elliott |
| Колорист | Can Yuksel |
| Online Artist | Felipe Chaparro |
| Online Artist | Jeff Zablotny |
| Заместитель редактора | Adrian Gluvakovich |
| Media/Comms Team | Faebri Michetti |
| Media/Comms Team | MacKenzie McNevin |
| Media/Comms Team | Lily Lazzara |
| Media/Comms Team | Justin Gagnon |
| Media/Comms Team | Maria Gomez |
| PR-агентство | spPR |
| DP | Grant Cooper |
| Линейный продюсер | Mike Masters |
| Послепроизводственный этап | Lena Hamady |
| Аудио | Creighton Doane |
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