| Заголовок | Anthem |
| Агентство | Ogilvy Worldwide |
| Кампания | Best-Engineered - Lenovo |
| Рекламодатель | Lenovo |
| Бренд | Lenovo |
| Posted | Июль 2007 |
| Продукт | ThinkPad |
| Бизнес сектор | Компьютеры, личные цифровые устройства и калькуляторы |
| Слоган | New World. New Thinking. |
| История | A group of talented individuals joined at the hip, moving from location to location creating a wealth of imagery for spots, print ads, outdoor, website, banners and brochures. A full 360 campaign for Lenovo. Documentary filmmaker Adolfo Doring (DP) never put down his camera. Photographer Christian Weber picked up a video camera whenever he was finished shooting stills. Agency creatives filmed B roll and 8mm, took behind the scenes video and documentary stills. |
| философия | This campaign is about making heroes of the people who design and create Lenovo products: the worlds best engineers. It is because of them that Lenovo ThinkPad has won more design awards than any other company. |
| Проблема | The new world isnt being built by movie stars or football players, pop singers or supermodels. Its being built by scientists and researchers and engineers. Theyre the people who should be celebrated. The people who are really doing something to make our lives better. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор группы | Tom Godici |
| Креативный директор группы | Greg Ketchum |
| Ассоциированный креативный директор | Jocelyn Cleary |
| Копирайтер | Jocelyn Cleary |
| Ассоциированный креативный директор | Michael Paterson |
| Арт-директор | Michael Paterson |
| Копирайтер | Mark Girand |
| Арт-директор | Mitch Ratchik |
| Продюсер агентства | Elizabeth Lucas |
| Закупщик художественного оформления | Elizabeth Lucas |
| Продюсер агентства | Patti McConnell |
| Продюсер агентства | Melissa Mapes |
| Фотограф | Christian Weber |
| Оператор-постановщик | Adolfo Doring |
| Редактор | Adam Liebowitz |
| Продакшн Студия | Proof Films |
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