Nike - "Role Playing Run"

AKQA

AKQA Shanghai, China

Премии

6329

Бренд: Nike
Страна: China

Рекламодатель: Nike

Заголовок	Role Playing Run
Агентство	AKQA
Кампания	Role Playing Run
Рекламодатель	Nike
Бренд	Nike
Дата первой трансляции/Публикации	2018
Бизнес сектор	Одежда, мода и обувь
философия	Running isn't easy. Listening to music kind of eases the pain and monotony but only kind of. Which made us think: what if Nike made the listening experience more fun and made it about you, the runner? This is Nike RPR, an audio-guided running series that transports your ordinary run to jungles, alien invasions, symphonic streets, or wherever the story takes you. Designed with Nike coaches, each 20-minute story arc follows the pace  of a real training session. What if running made you realize you are tougher than you think? On Run Track 3 with star sprinter Ge Manqi, race through distractions and temptations, and don't look back. What if running was a game and your body was the controller? On Run Track 2 with rookie runner Liang Jinsheng, race through 8-bit classics, a robot battle, and a dinosaur chase. What if running could free you from creative block? On Run Track 1 with musician Li Ronghao, discover how running his neighborhood can unleash his imagination.
Тип медиа	Печать
ECD	Eric Cruz
Script Writer	Daisy Liu
Script Writer	Miranda Yuan
Креативная команда	Meeyee Foong
Креативная команда	Ines Li
Креативная команда	Achur Chen
Креативная команда	Sia Song
Music	Thomas Faucher
Music	Fabien Langard
Music	Ronald Ng
Фотограф	Jedi Zhou
Иллюстратор	Magdiel Lopez
Иллюстратор	Dan Matutina
Иллюстратор	Egle Zvirblyte
Иллюстратор	Shotopop