Заголовок | MLA Beef - Steak on the Barbie |
Агентство | BMF |
Кампания | Beef - steak on the barbie |
Рекламодатель | Meat and Livestock Association |
Бренд | Beef |
Дата первой трансляции/Публикации | 2012 / 11 |
Бизнес сектор | Свежее мясо, колбасы |
Слоган | Throw another steak on the barbie |
История | Every Australian has been taunted with the expression, "Throw another Shrimp on the barbie". We're banding Aussies together to set the record straight and tell the world: we barbecue beef! The TVC features funny man Merrick Watts as the voice of the campaign, as he calls on Australians to sign a petition to get the 1984 tourism ad that started it all, remade with the right line: "Throw another STEAK on the barbie." |
Тип медиа | Телевидение |
Директор | Stephen Carroll |
Стратегический планировщик | Christina Aventi |
Копирайтер | Andie Graham |
Арт-директор | Trent Hendrick |
Исполнительный креативный директор | Laura Sampedro |
Исполнительный креативный директор | Carlos Alija |
Other | Stephen McArdle |