| Заголовок | Smokin' BBQ Chicken Temptation |
| Агентство | McCann London |
| Кампания | Smokin' BBQ Chicken Temptation |
| Рекламодатель | Doctor's Associates Inc. |
| Бренд | Subway |
| Дата первой трансляции/Публикации | 2011 / 7 |
| Бизнес сектор | Продукты питания |
| Слоган | The SMOKIN’ BBQ CHICKEN TEMPTATION Music Video |
| философия | The Sub is an extension of the premium CHICKEN TEMPTATION® Sub launched last year. It’s the perfect summer Sub with crispy bacon, a breaded chicken breast fillet topped off with a new southern style BBQ sauce. This new sauce is something that has been brought to life through the themes and music of the new campaign. The 20 second TV commercial set in the deep south, features an engaging and energetic quartet of musicians playing at a barn dance, only the instruments they are playing are Subs! In a modern twist, it introduces beat-boxing into the harmonica music, bringing the world of deep south American flavour firmly into the fun and modern world of SUBWAY®. You Tube sensation Yuri Lane*, famous for his musical fusions of harmonica and beat boxing, scored the music and appeared in the advert.As well as the 20 second commercial SUBWAY® stores have created an extended two minute music video hosted on Facebook and supported by Spotify. In a first for SUBWAY® and showing innovation in this relevant space, audiences will also be able to create their own re-mixes of the soundtrack on a bespoke ‘SUB-BEAT Sequencer’ using the mxp4 platform. This audience participation will in-turn interface with the SUBWAY® stores Facebook page where fans can view full music video content and share with friends. Once people interact via the online platforms they can enter a prize draw as well as download vouchers for the SMOKIN’ BBQ CHICKEN TEMPTATION® Sub redeemable in store. The redemption of these QR-coded vouchers offered exclusively via online participation tools will allow SUBWAY® stores to assess the in-store traffic driven by social media. |
| Тип медиа | Телевидение |
| Звуковая дорожка | Yuri Lane and McCann London |
| Копирайтер | Melissa Cain |
| Арт-директор | James Rooke |
| Креативный директор | Matt Crabtree and Simon Hepton |
| Редактор | Sam Gunn |
| Послепроизводственный этап | White House |
| Директор | Matt Lenski |
| Продакшн Студия | ASD Lionheart |
| Стратегический планировщик | Jamie Venerus and Alex Kirk |
| Медиа группа | Mediacom Edinburgh |
| Планировщик счета | Jon Tipple and Philip Jackson |
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