| Заголовок | Cello Challenge |
| Агентство | Scholz & Friends Berlin GmbH |
| Кампания | Cello Challenge |
| Рекламодатель | Berliner Philharmonie GmbH |
| Бренд | Berliner Philarmonie |
| Posted | Июль 2008 |
| Бизнес сектор | Культура, досуг и спорт |
| История | Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up. |
| Тип медиа | Digital |
| Рынок | Germany |
| Больше информации | philharmoniker.web-feedback.de/index.asp |
| Креативный директор | Mario Gamper |
| Арт-директор | Patricia Stolz |
| Графический дизайнер | Annika Stierl |
| Копирайтер | Kathrin Schmitz |
| Фотограф | Joerg Klaus |
| Программист | Fabian Aumiller |
| Специалист по работе с заказчиками | Mandy Tschoepe |
| Специалист по работе с заказчиками | Inga Moeller |