Kahlúa - "Feliz St. Patrick's Day"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

5370

Бренд: Kahlúa
Страна: United Kingdom

Рекламодатель: Pernod-Ricard

Заголовок	Feliz St. Patrick's Day
Агентство	Wieden+Kennedy
Кампания	Feliz St. Patrick's Day
Рекламодатель	Pernod-Ricard
Бренд	Kahlúa
Дата первой трансляции/Публикации	2024 / 3
Бизнес сектор	Крепкие напитки, крепленые вина
философия	St Patrick’s Day is dominated by a black and creamy drink - the Stout. Today, Kahlúa, the world's leading coffee liqueur brand, announced its plans to take over this year's St. Patrick's Day celebrations in the UK, Ireland, and the US with its own black and creamy alternative: the Espresso Martini. St Patrick’s Day has long been synonymous with drinking stout. In fact, more than 13 million pints of the black and creamy drink are consumed worldwide every 17 March* (819% more than usual). But stout isn't for everyone, in fact, figures show that 60% of Brits* would rather drink an espresso martini over a stout to celebrate St. Paddy’s. So it begged the question: what if Kahlúa encouraged people to drink what they’d prefer? Perhaps a cocktail that looks a lot like a black and creamy stout: The Espresso Martini. Introducing "Feliz St. Patrick's Day" In the week leading up to the big day, Kahlúa is hitting the streets with a bold digital out-of-home van and posters strategically placed outside Irish bars across cities in the UK and Ireland. If celebrators happen to come across The Evening Standard on Wednesday 13th March, they may encounter a cover wrap that nods to stout. Plus, patrons of the St Paul’s branch of Dirty Martini will be able to get their hands on an ‘Incognito Espresso Martini Mini Pint Glass’ from 4pm Thursday on a first come, first served basis when ordering 2-for-1 Espresso Martinis this week.** Accompanying the stunt is a humorous film directed by Oscar-nominated, Derry Girls director Michael Lennox and starring the beloved Irish TikTok father-son duo, Tadhg and Derry Fleming, and Ian Ryan, stout aficionado and founder of Beautiful Pints. The film, which will live on Kahlúa's Instagram and YouTube channels, introduces a fresh twist on the stout-heavy celebrations this St. Paddy's Day. From the remote setting, close-up drink shots, traditional Irish music, and many nods to stouts, every element of the film builds anticipation for a pint of stout, only to hilariously reveal it as an unexpected Espresso Martini. “Feliz St. Patrick's Day,” created in collaboration with global creative agency Wieden+Kennedy London, will be further supported on social media with additional content videos by Tadhg and Derry Fleming, Ian Ryan, and former Irish Rugby player Rory Best. The activation comes on the heels of the brand's new brand platform, "Stir Up," which debuted in November 2023. The platform aims to capture the dramatic nature of Kahlúa, giving the brand a playful role in people’s lives—St. Patrick's Day being no exception
Тип медиа	Интегрированные медиа / 360 Активация
Длина	36 seconds
Креативный директор	Freddy Taylor
Креативный директор	Philippa Beaumont
Креативная команда	Charlie Hood
Креативная команда	Liam Abraham
Group Account Director	Ollie Pym
Директор рабочей группы клиента	Emily Gower
Planner	Melanie Eckersley
Стратегический директор	Brian Ritter
AV and Print Producer	Aurelie Livera
Assistant Producer	Lea Georgiev
Руководитель производства	Rich Adkins
Head of Business Affairs	Helena Tomas
Senior Business Affairs Manager	Alex Coomer
Директор по дизайну	Phil Rosier
Head of Studio	David Brodie
Менеджер студии	Sophia Anastasiou
Head of Irishness	Paddy Treacy
Head of Account Management	Matt Owen
Президент	Ryan Fisher
Главный креативный директор	Ana Balarin
Главный креативный директор	Hermeti Balarin
Директор по стратегии	Dan Hill
Продакшн Студия	Wrack
Директор	Michael Lennox
Исполнительный продюсер	Jennifer Lawlor
Продюсер	Clara Bennett
Управляющий производством	Sam LInzell
Оператор-постановщик	Ray Coates
1st AD	Barry Coldham
Художник-постановщик	Georgia Shelton
Stylist	Jakob Sundin
Костюм	Lucy Hagan
Менеджер по рекламе	Craig van Niekerk
Менеджер по рекламе	Filip Kisk
Менеджер по рекламе	Giancarlo Martins
Менеджер по рекламе	Greg West
Менеджер по рекламе	Ned Patterson
Offline Editor	Alan Scott-McCarthy
Компания, которая занимается визуальными эффектами	WE ARE COVERT
Колорист	Florian Metzner
Звукорежиссер	Tom Guest
Музыка	Twenty Below Music
Artist/Writer	Guy Farley