Заголовок | See My Pain |
Brief | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
Агентство |
McCann London
|
Кампания |
See my pain
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Рекламодатель |
Reckitt
|
Бренд |
Nurofen
|
Дата первой трансляции/Публикации |
2022 / 11
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Бизнес сектор | Здоровье и фармацевтические изделия
|
История | Leading painkiller brand Nurofen has taken up the challenge of addressing the ‘Gender Pain Gap’—an issue deeply ingrained in healthcare systems where women's pain is often ignored or dismissed. By making equity a central pillar of their business, Nurofen aims to raise awareness and initiate significant changes at both organisational and societal levels. Through extensive research and collaboration with healthcare organisations, Nurofen has developed a transformative platform, titled "See My Pain," to draw attention to the disparities women face in pain experiences and help ensure lasting changes to this systemic problem.Launched with the world’s first ‘Gender Pain Gap Index Report’ and hard-hitting consumer comms, featuring a fake product range that highlighted women’s pain dismissals, the issue of women’s pain was made visible to all. Further initiatives comprise partnerships with leading pharmacy chains; healthcare practitioner education; numerous industry-first commitments, including pioneering gender balanced clinical trials & female-focused research grants.https://www.nurofen.co.uk/see-my-pain/ |
Проблема | Nurofen is a leading painkiller brand |
Тип медиа |
Анализ ситуации
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Global Executive Creative Director |
John Mescall
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Главный креативный директор |
Rob Doubal
|
Главный креативный директор |
Laurence Thomson
|
Креативный директор |
Ruth Boulter
|
Креативный директор |
William Cottam
|
Креативный директор |
James Crosby
|
Planning Director |
Rebecca Priest
|
Global Brand Lead |
Katie Edwards
|
Коммерческий директор |
Georgie Rechner
|
Коммерческий директор |
Morgan Lafferty
|
Руководитель проекта |
Freya Thompson
|
Head of Design |
Lisa Carrana
|
Директор по дизайну |
Jason Smith
|
Продюсер |
Bebe Kiffin
|
Global Chief Creative Officer |
George Bryant
|
EVP |
Reputation
|
Директор |
Reputation
|
Директор |
GCI Health
|
Senior Manager |
GCI Health
|
Senior Manager |
Alex Martin
|
Manager |
GCI Health
|
Исполнительный креативный директор |
Guy Swimer
|
Управляющий директор |
Alex Frew
|
Креативный директор |
Eduardo Boldrini
|
Planning Director |
Lee Menzies-Pierson
|
Planning Director |
Katie Pearson
|
Senior Creative |
Gavin Tormey
|
Senior Creative |
Lucas Guratti
|
Директор по дизайну |
Anthony Boulton
|
Стратег |
Helen Moyes
|
Специалист по работе с заказчиками |
Charlotte Forestier
|
Директор |
Siri Bunford
|
Продюсер |
Matthew Brown
|
Управляющий производством |
Cat Irving
|
Оператор-постановщик |
Jim Joliffe
|
Послепроизводственный этап |
Framestore London
|
Колорист |
Matthieu Toullet
|
Художник огня |
Darran Nicholson
|
Художник огня |
Paul O'Brien
|
Продюсер |
Sharma Lewis
|
Музыкальная компания / Композитор |
Machine Sound
|