| Заголовок | 16th Century Life Expectancy |
| Brief | Misinformation is plaguing the trans community. A bleak statistic first arose back in 2015 when a report compiled by the ‘Inter-American Commission on Human Rights’ found the average age of Black trans homicide victims in some parts of Latin America was between 30-35. Although a very real and shocking statistic, it has since been extrapolated, taken out of context, and shared thousands of times across social media - fuelling fear within the Black trans community around the world.If a 35-year life expectancy was to be believed it would put Black trans women on par with people living in the 16th Century.Introducing ‘16th Century Life Expectancy’ – a portrait series featuring 5 prominent members of the Black trans community, painstakingly retouched and reimagined in the style of 16th Century paintings. Shining a light on the issues, the series has exhibited in galleries across London and world-famous art house, Christie’s. |
| Агентство |
McCann London
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| Кампания |
16th Century Life Expectancy
|
| Рекламодатель |
UK Black Pride
|
| Бренд |
UK Black Pride
|
| Дата первой трансляции/Публикации |
2023 / 5
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| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
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| История | UK Black Pride is the world’s largest volunteer-led organisation celebrating African, Asian, Middle Eastern, Latin American and Caribbean-heritage LGBTQIA+ people |
| Тип медиа |
Digital
|
| Медиа-агентство |
Uncle
|
| Медиа-агентство |
Clear Channel Team
|
| Главный креативный директор |
Rob Doubal
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| Главный креативный директор |
Laurence Thomson
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| Креативный директор |
William Cottam
|
| Креативный директор |
James Crosby
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| Креативная команда |
Ben Conway
|
| Креативная команда |
Lauryn Raymond
|
| Head of Design |
Lisa Carrana
|
| Директор по дизайну |
Max Henderson
|
| Стратегический директор |
Rebecca Priest
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| Специалист по работе с заказчиками |
Sophie Toy
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| Account Associate |
Elizabeth Foord
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| Менеджер проекта |
Nishita Upadhyay
|
| Менеджер проекта |
Lucy Cooper
|
| Менеджер по маркетингу |
Ashley Biack
|
| Продюсер |
Sonia Amini
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| Фотограф |
john martin
|
| Ретушер |
john martin
|
| Кинематография |
Sonia Amini
|