| Заголовок | The Strongest Flyer |
| Агентство | Carne |
| Кампания | The Strongest Flyer |
| Рекламодатель | APU Cement |
| Бренд | APU |
| Дата первой трансляции/Публикации | 2016 / 5 |
| Бизнес сектор | Промышленность |
| философия | To convince workers that APU cement was the strongest brand, CARNE created a unique flyer, that never breaks” The Strongest Flyer, made of Tyvek, a material almost impossible to break. Then challenged workers to tear it apart and if anyone were able to do so, the company would give the winner a new house. |
| Результат | Results (if it has them): Because no one could tear it, we had to raffle the prize. During the 3 weeks of the promo the brand sold 45,000 tons of cement, increasing sales up to 16%. That’s how a simple flyer convinced thousands of builders that APU cement is the strongest cement on the market. Challenge achieved. Quote from the leader creative: A simple flyer convinced thousands of workers that APU Cement is the most resistant on the market. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Jose Rivera y Pierola |
| Креативная команда | Piero Oliveri |
| Креативная команда | Yoshi Ishikawa |
| Креативная команда | Alejandro Canciobello |
| Креативная команда | Luis Rios |
| Креативная команда | Gonzalo Flores |
| Специалист по работе с заказчиками | Jackie Sztrancman |
| Продюсер | Javier Correa |
| Продюсер | Lilian Aste |
| Продакшн Студия | Rebeca |
| Исполнительный продюсер | Alejandro Noriega |
| Директор | Miqi de la Barra |
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