Заголовок | Tyson |
Агентство | 180 Amsterdam |
Кампания | Gold Is Never A Given (print/online) - adidas |
Рекламодатель | adidas |
Бренд | adidas |
Posted | Август 2008 |
Бизнес сектор | Одежда, мода и обувь |
Слоган | Impossible is Nothing |
История | To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began. Why? Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training. GOLD IS NEVER A GIVEN |
Тип медиа | Печать |
Фотограф | Gus Powell |
Продакшн Студия | 2D Photo Productions |
Закупщик художественного оформления | Kristina Floren |
Художник | Emile Wilmer |
Менеджер проекта | Piers Bebbington |
Продюсер печати | Marlon Lee |
Продюсер печати | David Corfield |
Планировщик счета | Andy Edwards |
Специалист по работе с заказчиками | Caroline Britt |
Коммерческий директор | Geoff Coyle |
Графический дизайнер | Emile Wilmer |
Копирайтер | Carlos Furnari |
Арт-директор | Paulo Martins |
Креативный директор | Carlos Furnari |
Креативный директор | Paulo Martins |
Креативный директор | Dean Maryon |
Директор по маркетингу | Kieran Riley |