| Заголовок | Red |
| Агентство |
Y&R Israel
|
| Кампания |
Creating wonder out of basics - Strauss Group
|
| Рекламодатель |
Strauss Group Inc.
|
| Бренд |
Strauss
|
| Posted | Март 2009 |
| Бизнес сектор | Продукты питания
|
| История | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| Проблема | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| Тип медиа |
Печать
|
| Рынок | Israel |
| Послепроизводственный этап |
Gravity
|
| Исполнительный креативный директор |
Gideon Amichay
|
| Креативный директор |
Yoram Levy
|
| Руководитель креативной группы |
Lior Zaid
|
| Арт-директор |
Ayelet Chen
|
| Арт-директор |
Tani Zipper
|
| Копирайтер |
Matan Yedidya
|
| Продюсер агентства |
Shira Robas
|
| Директор |
Rani Carmeli
|
| Художник |
Hanoch Piven
|
| Branding Director |
Zeev Ravid
|
| Дизайнер |
Roi Davidson
|
| Дизайнер |
Kamil Mekhti
|
