Matt Keats
Креативный директор группы at Venables Bell + Partners
San Francisco, United States
ЗаголовокStop the Real Estate Madness (Video)
Агентство
Кампания Stop the Real Estate Madness
Рекламодатель Social Capital Hedosophia Holdings Corps II
Бренд Opendoor
Дата первой трансляции/Публикации 2023 / 4
История Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness."
Тип медиа Digital
Длина
VP of Marketing
Основатель
Председатель
Главный креативный директор
Креативный директор группы
Креативный директор группы
Арт-директор
Head of Integrated Production
Художественный продюсер
Отдел искусств
Отдел искусств
Senior Director
Head of Content
Marketing Lead
Продюсер
Director of Brand Management
Копирайтер
Копирайтер
Директор группы бренда
Videographer
Редактор

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