Sprite - "Substitutes"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Премии

10569

Бренд: Sprite
Страна: Argentina

Рекламодатель: Coca-Cola Company

Заголовок	Substitutes
Заголовок (оригинальный язык)	Suplentes
Агентство	Saatchi & Saatchi Argentina
Кампания	Sprite Zero
Рекламодатель	Coca-Cola Company
Бренд	Sprite
Дата первой трансляции/Публикации	2011 / 5
Бизнес сектор	Безалкогольные напитки, тоники
Проблема	<!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero.
Тип медиа	Телевидение
Рынок	Argentina, Bolivia, Chile, Paraguay, Peru, Uruguay
Исполнительный креативный директор	Maxi Itzkoff
Исполнительный креативный директор	Mariano Serkin
Креативный директор	Joaquín Espagnol
Креативный директор	Miguel Usandivaras
Копирайтер	Matias Eusebi
Арт-директор	Ammiel Fazzari
Продюсер агентства	Adrian Aspani
Продюсер агентства	Ezequiel Ortiz
Специалист по работе с заказчиками	Ana Bogni
Специалист по работе с заказчиками	Magdalena Kelly
Специалист по работе с заказчиками	Josefina Tuzinkevisz
Продакшн Студия	Nunchaku Cine
Исполнительный продюсер	Claudio Pastorino
Исполнительный продюсер	Juan Manuel Menvielle