| Заголовок | Polar Bear |
| Агентство |
Deutsch NY
|
| Кампания |
Don't Throw Them Away - Bronx Zoo
|
| Рекламодатель |
Wildlife Conservation Society
|
| Бренд |
Bronx Zoo
|
| Posted | Май 2009 |
| Бизнес сектор | Парки, зоопарки и ярмарки
|
| История | April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials. |
| философия | Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling. |
| Проблема | Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee. |
| Тип медиа |
Продвижение и события
|
| Главный креативный директор |
Heh Assoc
|
| Креативный директор группы |
George Decker
|
| Креативный директор группы |
Morgan Carroll
|
| Копирайтер |
Emily Goldenberg
|
| Арт-директор |
Tim Hancock
|
| Продюсер исполнительного агентства |
Laura Kirby
|
| Продюсер |
Jeff Morgan
|
| Продюсер |
Cohen Anderson
|
| Медиа директор |
Vonda LePage
|
| EVP, Director of Broadcast Production |
Jim Frame
|
| Художник |
Laura Larocca
|
