| Заголовок | Sounds of the City |
| Агентство | ROSA PARIS |
| Кампания | Sounds of the City |
| Рекламодатель | Thalys |
| Бренд | Thalys |
| Дата первой трансляции/Публикации | 2015 / 5 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| История | The Thalys train network connects cities in France, Belgium, Germany and Amsterdam. The cities are close enough to each other that a trip from one to the other might not feel very exotic. Thalys promote holidays as part of their ticket sales strategy, and their challenge is how to make these destinations look fresh and exciting. How to make Brussels exciting to a Parisian? How to make someone from Dusseldorf visit The Hague? |
| Проблема | The Brief This campaign targeted casual, weekend travellers. But the expectation with activations such these billboards is that people will be motivated to book a holiday, and will pull out their cellphone and start exploring tickets and prices that they will book on the spot, or more likely back at home once they are in front of a laptop. How the final design was conceived Thalys often advertise their train destinations as a way of selling tickets, and they're always looking for fresh ways to present them. Most pedestrians carry a pair of headphones with them these days, so why not advertise a city with sound? We captured the sound identities of Paris, Brussels and Amsterdam, and integrated them into three adapted billboards. Each city was represented by over 1000 sounds. Each sound was accessed via a unique headphone jack. The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, scam artists routines, and hundreds more. Indication of how successful the outcome was in the market We changed perceptions about nearby cities on the network. Thousands of people interacted with the installations. Tickets for the three holiday weekends in May sold out fast. Visits to Thalys.com spiked by 20,000 impressions, a 58.5% increase on the average for that time of the year. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | France |
| Главный креативный директор | Jean-Francois Sacco |
| Главный креативный директор | Gilles Fichteberg |
| Продакшн Студия | Birth Productions |
| Креативный директор | Mark Forgan |
| Креативный директор | Jamie Standen |
| Копирайтер | Lucile Briotet |
| Арт-директор | Olivier Lafaysse |
| Специалист по работе с заказчиками | Camille Hemet |
| Звук | Schmooze |
| Управляющий директор | Delphine Drutel |
| Основатель | Jean-Patrick Chiquiar |
| Основатель | Jean-Francois Sacco |
| Основатель | Gilles Fichteberg |
| Директор | Vincent Rodella |
| Исполнительный продюсер | Hugo Legrand |
| Звукорежиссер | Matthieu Sibony |
| Продакшн Студия | Birth Productions |
| Звук | Schmooze |
Люди, связанные с этой работой
Похожие объявления
Больше работы
СМОТРЕТЬ ВСЕTurtle (en)
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Seal (en)
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Fish (en)
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Beer Therapy
- БРЕНД:
- Beer Therapy
- АГЕНТСТВО:
- L'ASSOCIÉ
Fish
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Turtle
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Seal
- БРЕНД:
- France Nature Environnement
- АГЕНТСТВО:
- L'ASSOCIÉ
Scents of the City 2
- БРЕНД:
- Thalys
- АГЕНТСТВО:
- ROSA PARIS