CERTNZ - "Exposed Exhibition"

Special

Special Wellington, New Zealand

222

Это объявление является частью "ACT Responsible Collection"

Бренд: CERTNZ
Страна: New Zealand

Рекламодатель: CERTNZ

Заголовок	Exposed Exhibition
Агентство	Special
Кампания	Exposed Exhibition
Рекламодатель	CERTNZ
Бренд	CERTNZ
Дата первой трансляции/Публикации	2023 / 11
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Тип медиа	Анализ ситуации
Длина	121 seconds
Главный креативный директор	Tony Bradbourne
Директор по стратегии	Rory Gallery
Исполнительный креативный директор	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Стратег	Ursula Nichols
Руководитель производства	Katie Mortensen
Фотограф	Steve Boniface
Арт-директор	Isabella Griffiths
Продюсер	Gabrielle Eggels
Менеджер студии	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Лидер кампании	Penny Tuncliffe