| Заголовок | IMMORTAL JELLYFISH |
| Brief | What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin. |
| Агентство | L'ASSOCIÉ |
| Кампания | IMMORTAL JELLYFISH |
| Рекламодатель | Paname Brewing Company |
| Бренд | Gin |
| Posted | Ноябрь 2021 |
| Бизнес сектор | Алкогольные напитки |
| История | What to do when the government closes bars and restaurants overnight and you have hundreds of hectoliters of beer waiting to be distributed? If you’re Paname, you don’t let it go to waste. You distill it, flavour it, and give it a second life as an entirely new product. A gin.The beer was distilled over and over again, increasing in purity each time, until the 30 hectoliters were transformed into 200 bottles of gin.The name is taken from a real jellyfish, the Turritopsis dohrnii, which has the ability to regenerate new cells and perpetually rebirth itself.Immortal Jellyfish also a symbol of Paname’s approach to the pandemic. They have used the moment to reinvent themselves, to be born again through a range of exciting new projects, including a total rebrand of their core range of beers. |
| Тип медиа | Анализ ситуации |
| Президент | Gilles Rivollier |
| Креативный директор | Mark Forgan |
| Креативный директор | Jamie Standen |
| Арт-директор | Justine Brousseau |
| Директор рабочей группы клиента | Anne-Laure Compas |
| Специалист по работе с заказчиками | Marion TRYANT |
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