Заголовок | Sustainability |
Агентство | Publicis Conseil |
Кампания | Even goodwill needs a little help |
Рекламодатель | AXA |
Бренд | AXA |
Дата первой трансляции/Публикации | 2024 / 2 |
Бизнес сектор | Банки, финансы, законодательство и страхование |
История | AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra. |
Тип медиа | Телевидение |
Длина | |
Главный креативный директор | Marco Venturelli |
Главный исполнительный директор (CEO) | Marco Venturelli |
Исполнительный креативный директор | Steve O’Leary |
Арт-директор | Cedric Moutaud |
Арт-директор | Emmanuelle Bougueret |
Копирайтер | Jean-Christophe ROYER |
Копирайтер | Montassar Chlaika |
Стратегический планировщик | Marion le Forsonney |
Продакшн Студия | Prodigious Paris |
Продюсер | Armelle Sudron |
Продакшн Студия | Soup Films |
Директор | Matt Smukler |
Оператор-постановщик | Albrecht Silberberger |
Исполнительный продюсер | Ada Zuiderhoek |
Исполнительный продюсер | Jana Salome Melzer |
Редактор | Yannick Giffard |
Редактор | Fred Baudet |
Послепроизводственный этап | Prodigious Paris |