| Заголовок | Hadia Time |
| Агентство | Ogilvy UAE |
| Кампания | Hadia Time |
| Рекламодатель | Lenovo |
| Бренд | Lenovo Middle East |
| Дата первой трансляции/Публикации | 2016 / 6 |
| Бизнес сектор | Мобильный телефон и планшеты |
| История | People were invited to download our mobile app, Hadia Time, and keep their phone locked for as long as possible between 7pm and 10pm each night which is family time during Ramadan. For each minute they kept their phone locked, Lenovo donated a minute of data to a migrant worker in the Middle East, so that they could call their families back home. This tackled two contrasting problems at the same time. On the one hand, migrant workers who don’t get to speak to their families enough are given the means to contact loved ones back home. On the other, people who are so glued to their screens that they ignore the family right in front of them have a good reason to put their device down. But they were not asked to sacrifice any of their own data, which made it a win-win situation. Hadia Time created a platform of goodwill, and value exchange between all involved and communicated Lenovo’s core values. |
| Тип медиа | Телевидение |
| Длина | |
| Больше информации | https://play.google.com/store/apps/details?id=cz.adiktmobile.hadiatime&hl=en |
| Главный креативный директор | Paul Shearer |
| Региональный креативный директор | Will Rust |
| Креативный директор | Logan Allanson |
| Исполнительный креативный директор | Ramzi Moutran |
| Head of Art | Ben Griffiths |
| Арт-директор | Rafael Valencia |
| Арт-директор | Anas AlHakim |
| Копирайтер | Prajakta More |
| Копирайтер | Ahmed Elsherif |
| Копирайтер | Jordache Fernandes |
| Цифровой дизайн | Muhammad Umair |
| Цифровой дизайн | Rhoderick Ballesteros |
| Управляющий директор | Nabil Moutran |
| Директор рабочей группы клиента | Fadia Al Dandachi |
| Делопроизводитель | Mike Nawfal |
| Менеджер социальных медиа | Majd AbiAli |
| Менеджер социальных медиа | Mouna Ghadban |
| Продюсер агентства | Amanda Newall |
| Начальник службы регулирования движения | Nicola Sutherland |
| Креативная команда | Nour Deeb |
| Creative Coordinator | Regine Manalo |
| Chief Technology Officer | Gabriel Zabusek |
| Разработчик | Marek Polacik |
| Разработчик серверной части | Ales Valta |
| Тестирование | Matej Valenta |
| Brand Communications Director | Virginie de Beco |
| Руководитель цифрового формата | Dounia Baha |
| Менеджер по маркетингу | Tariq Naseer |
| Редактор | Souheil Zahreddine |
| Креативная команда | Juliana Paracencio |
| Креативная команда | Luiz Vicente Simões |
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