| Заголовок | Car curling |
| Агентство | Voskhod |
| Кампания | Car Curling |
| Рекламодатель | Smartpolis Insurance |
| Бренд | Smartpolis Insurance |
| Posted | Октябрь 2017 |
| Бизнес сектор | Страхование |
| философия | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
| Проблема | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
| Результат | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Креативный директор | Andrey Gubaydullin |
| Арт-директор | Vladislav Derevyannykh |
| Копирайтер | Alexander Sinyuk |
| Копирайтер | Anton Mamykin |
| Project Manager | Dmitry Donik |
| Producer | Elizaveta Larionova |
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