| Заголовок | Walk On Water |
| Агентство | CCCP |
| Кампания | Liquid Mountaineering |
| Рекламодатель | Hi-Tec |
| Бренд | Hi-Tec |
| Posted | Июль 2011 |
| Бизнес сектор | Спортивная обувь |
| философия | Commissioned by Hit-Tec Sports, an outdoor brand, we launched a viral campaign around a new extreme sport called 'Liquid Mountaineering'. The viral documentary shows how athlete Ulf Gartner and fellow sportsmen manage to run on water with their Hi-Tec shoes. Running up to the documentary, 7 shorter inquisitive films were well-plugged on YouTube. The documentary created a global buzz, racked up 9 million views online and received massive media coverage on TV stations and in newspapers across the globe. There were dozens of people posting 'me-too' films on YouTube, try to walk on water. Of course, any attempt without Hi-Tecs failed miserably. |
| Тип медиа | Digital |
| Креативный директор | Hugo van Woerden |
| Креативный директор | Gregg Harper |
| Креативный директор | Philip Brink |
| Продюсер исполнительного агентства | Saskia Geesink |
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