eBay - "Find the difference that matches you with eBay"

ARTEFACT

ARTEFACT PARIS, France

568

Бренд: eBay
Страна: France

Рекламодатель: eBay

Заголовок	Find the difference that matches you with eBay
Заголовок (оригинальный язык)	Trouvez la différence qui vous ressemble
Агентство	ARTEFACT
Кампания	Find the difference that matches you with eBay
Рекламодатель	eBay
Бренд	eBay
Дата первой трансляции/Публикации	2023 / 9
Бизнес сектор	Интернет аукцион
философия	In this new campaign created with Artefact 3000, the original e-commerce platform reminds us that buying a second-hand item not only aligns with responsible consumption but also represents the possibility of finding a one-of-a-kind item that truly matches our personality. It's an item that fits into current trends and provides the opportunity to be yourself and stand out with an exceptional piece. This universal desire to find items that reflect our own identity is at the core of the campaign, which kicks off on September 18th on TV, in cinemas, on billboards, and online. In the film directed by Côme Ferré (Wanda), the audience follows a young woman's relentless quest to find a rather unique mirror. This search for the ultimate item leads to many disappointments until eBay emerges as the obvious choice to find the mirror that suits her. This message is also conveyed through print and digital assets that hint at the almost infinite inventory available on the app and website. Whether it's a Scandinavian designer chair, a vintage Italian lamp, or a 70s armchair, everyone is sure to find the difference that resonates with them.
философия (оригинальный язык)	eBay met à l’honneur son inventaire unique de 1,9 milliarad d’objets. Grâce à eBay, on peut enfin mettre la main sur l’objet de ses rêves. Une opportunité extraordinaire pour revendiquer son identité. Dans cette nouvelle campagne réalisée avec Artefact 3000, l’e-commerce original rappelle que l’achat d’un objet de seconde main, au-delà de s’inscrire dans une démarche responsable, représente la possibilité de trouver un objet unique et qui correspond vraiment à notre personnalité. Un objet qui s'ancre dans les tendances et qui offre la possibilité d’être soi-même et de se démarquer avec une pièce exceptionnelle.
Тип медиа	Телевидение и кино
Длина	30 seconds
Копирайтер	Elie Souffan
Арт-директор	Steven Poindron
Стратегический планировщик	Jean Allary
Стратегический планировщик	Luca Turpin
Специалист по работе с заказчиками	Leïla Achour
Специалист по работе с заказчиками	Louis Perrot
Специалист по работе с заказчиками	Dorian Libet Descorne
Менеджер по рекламе	Ségolène de Noray
Менеджер по рекламе	Alice Truong
Менеджер по рекламе	Fabian Sautier
Creative Lead	Charles-Antoine de-Sousa
Creative Lead	Charles Pivot
Продюсер агентства	Isabelle Ménard
Директор	Côme Ferré
Производство	Wanda Paris
Звук	Schmooze