| Заголовок | Drop Gold |
| Агентство | Honor Society |
| Кампания | Drop Gold |
| Рекламодатель | Digital Currency Group |
| Бренд | Grayscale |
| Дата первой трансляции/Публикации | 2019 / 5 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Bi-coastal production company Honor Society developed and produced a thrilling new campaign for the world’s largest digital currency asset manager Grayscale. The company’s advertising debut, the spot stars a man and a woman, suited up in the city, as they suddenly become aware of the burden of their investments in gold. The duo then breaks free in search of a more gratifying alternative to the weighty and outdated precious metal. |
| философия | Honor Society’s Brennan Stasiewicz, the campaign’s Director and Creative Director, created the concept and directed the action-packed debut for the digital currency group. Through a combination of stunning VFX and theatrical real world action, the spot showcases the innovative future Grayscale’s cryptocurrency investing has to offer. The spot is part of a multi-channel advertising campaign that is challenging a trillion dollar institution by pushing the message of #DropGold - an explicit call to action to drop gold from investment portfolios. As the world’s largest digital currency asset manager, Grayscale has strong conviction around bitcoin. Today’s world is digital and the traditional 60/40 portfolio is worth reassessing - Gold (traditionally a “safe bet” investment) is not the same hedge as it used to be. Stasiewicz pokes fun at old-fashioned gold investment in order to highlight its impracticality, envisioning the gold as assets people physically carry with them daily. Shot over a two-day period in Argentina, the viewer is taken through scenes of people struggling to move forward while attached to their gold. Whether it’s being lugged around in a baby carriage or chained to the back of a sports car shakily driving along, no one is having an easy time, but everyone has grown accustomed to the constraints. The two main characters, choosing to invest in digital currency instead, have gained the autonomy to move freely and escape the weight of ineffective investments. |
| Тип медиа | Телевидение |
| Длина | |
| Больше информации | https://dropgold.com/ |
| Продакшн Студия | Honor Society |
| Founder/Chief Executive Officer (CEO) | Barry Silbert |
| Управляющий директор | Michael Sonnenshein |
| VP, Public Affairs | Mark Murphy |
| Creative Director/Director | Brennan Stasiewicz |
| Managing Partner / Executive Producer | Megan Kelly |
| Руководитель производства | Carlo Pilgrim |
| Линейный продюсер | Chris Gallagher |
| Оператор-постановщик | Toby Irwin |
| Продакшн Студия | La Doble A |
| CEO/Partner | Jose Arnal |
| Исполнительный продюсер | Julian Vella |
| Executive Producer/Head of Production | Vero Pascual |
| Линейный продюсер | Pablo Anzoátegui |
| Арт-директор | Mauro Do Porto |
| Редакционная компания | Bandit |
| Редактор | Heather Danosky |
| Заместитель редактора | Evan Johnston |
| Editorial Executive Producer | Laura Relovsky |
| Редакционный продюсер | Valerie Triculis |
| Колорист | Yohance Brown |
| Художник огня | Chris Davis |
| Художник огня | Prez Radlowski |
| Графический художник | Greg Paparatto |
| Студия графических изображений | Scout |
| Sound Company / Music Company | Mr. Bronx Audio |
| Sound Design and Mix | Eric Hoffman |
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