Заголовок | "Favorites" Intro |
Агентство | DDB New York |
Кампания | "Favorites" Intro |
Рекламодатель | Cotton Incorporated |
Бренд | Cotton Incorporated |
Дата первой трансляции/Публикации | 2015 / 4 |
Бизнес сектор | Магазины одежды и аксессуаров |
Слоган | Cotton. It’s Your Favorite for A Reason |
История | DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet. |
Тип медиа | Веб-фильм |
Длина | |
Больше информации | https://www.thefabricofourlives.com |
Главный креативный директор | Icaro Doria |
Креативный директор | Cassandra Anderson |
Ассоциированный креативный директор | Marilyn Kam |
Head of Broadcast | Ed Zazzera |
Исполнительный продюсер | Teri Altman |
Закупщик художественного оформления | Jane Piampiano |
Директор рабочей группы клиента | Debbie Broda |
Management Supervisor | Lauren Solomon |
Ассистент исполнительного руководителя по учетной записи | Kaine Cahill |
Brand Planning Director | Jennifer Fox |
Продакшн Студия | Serial Pictures Los Angeles |
Фото / Иллюстрации | Hello Artists |