| Заголовок | You sort, we recycle |
| Brief | For the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior. |
| Агентство |
84.Paris
|
| Кампания |
You sort, we recycle
|
| Рекламодатель |
Citeo
|
| Бренд |
The sorting of bottles
|
| Posted | Январь 2019 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | Citeo is an organization created by companies from the consumer goods market to develop packaging recycling in France.Even though environmental awareness and eco-mobilization in France are growing, only one in two plastic bottles is sorted into the right recycling bin. In the two largest French cities, Paris and Marseille, the figure drops to only one in ten. However, all French people know that plastic bottles are perfectly recyclable.These poor performances raise two concerns: environmental (the conservation of natural resources) and economic (to enable companies to use more recycled materials in packaging production). |
| Тип медиа |
Печать
|
| Креативный директор |
Hervé Bienaimé
|
| Креативный директор |
Olivier Bienaimé
|
| Копирайтер |
marie clément
|
| Арт-директор |
Camille Talmont
|
| Фотограф |
Roberto Badin
|
| Продакшн Студия |
Asile Paris
|
| Продюсер агентства |
Pierre Otmanine
|
| Продюсер агентства |
Michael Ligier
|
| Главный управляющий |
Arnaud Depaul
|
| Head of Strategy |
Nicolas Camillini
|
| Planner Strategic |
Lucie Dominique
|
| Директор рабочей группы клиента |
Mounir Bekkouche
|
| Специалист по работе с заказчиками |
Emmanuel Minelle
|
