| Заголовок | Microsoft TV Commercial |
| Агентство | m:united/McCann |
| Кампания | 3D Holiday |
| Рекламодатель | Microsoft |
| Бренд | Windows |
| Дата первой трансляции/Публикации | 2017 / 12 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| философия | Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. |
| Тип медиа | Телевидение и кино |
| Длина | |
| VFX | MPC NY |
| Послепроизводственный этап | MPC LA |
| Менеджер по маркетингу | Hannah Westing |
| Менеджер по маркетингу | Danna Brokaw (Global) |
| Глобальный маркетинг бренда | Dawn Novak |
| Главный управляющий | Deana Singleton |
| Director | Jenny Leahy |
| Бренд-менеджер | Kathleen Hall |
| Арт-директор | Alberto Cerriteno (Windows Next) |
| 3D Supervisor | Chris Bernier |
| 2D Animation and Compositing | Tobey Lindback (Lead) |
| SR Social Strategist | Jordan Berger |
| Producer | Mel Senecal |
| Designer | Andre DeCastro |
| Менеджер проекта | Jessica Jacobson |
| Руководитель проекта | Stella Warkman |
| Producer | Monique Fitzpatrick |
| President | John Dunleavy |
| Музыкальный продюсер | Eric Johnson |
| Музыкальный продюсер | Sam Belkin (associate) |
| Managing Director | Kevin Nelson |
| Head of Integrated Production | Aaron Kovan |
| Директор стратегической группы | Todd Sussman |
| SVP, group account director | Darla Price |
| SVP, group account director | Sarah Keiber |
| Global Strategy Director | Michelle Kiely |
| Founder | Andrew Panay Founder Blk Ops |
| Executive Creative Director | Daniela Vojta (EVP) |
| Executive Creative Director | Susan Young |
| Продюсер цифрового формата | Sean Flanigan |
| Продюсер цифрового формата | Charlotte Popper |
| Творческий технолог | Alicia Foor |
| Креативный директор | Todd Brown |
| Креативный директор | Dan Kim |
| Копирайтер | Elina Rudkovskaya |
| Chief Creative Operations Officer | Brian Klugman CCO Blk Ops |
| Руководитель группы по связям с рекламодателями | Ellie Choi |
| Руководитель группы по связям с рекламодателями | Molly Raker |
| Директор рабочей группы клиента | Tina Galley (Exec) |
| Директор рабочей группы клиента | Pat Six |
| Медиа-агентство | Carat |
| Sound Mix and Design | Heard City |
| Редактор | Ethan Simmons |
| Редактор | Catherine Gionfriddo |
| VFX Supervisor | Rob Hodgson |
| Producer | Katie Buckley |
| Producer | Matthew Loranger |
| Colourist | Adrian Seery |
| Продакшн Студия | The Director’s Bureau |
| Managing Director | Camila de Biaggi |
| Head of Production | Brendan Kahn |
| Animation Director | Marc Smith & MPC Creative |
| Главный креативный директор | Tom Murphy |
Больше работы
СМОТРЕТЬ ВСЕOffice
- БРЕНД:
- Premera Blue Cross
- АГЕНТСТВО:
- copacino + fujikado
Haircut
- БРЕНД:
- Premera Blue Cross
- АГЕНТСТВО:
- copacino + fujikado
Delivery
- БРЕНД:
- Premera Blue Cross
- АГЕНТСТВО:
- copacino + fujikado
Rover Presents: To My Hooman
- БРЕНД:
- Rover.com
- АГЕНТСТВО:
- Little Hands of Stone
Road Dogs
- БРЕНД:
- New York Lottery
- АГЕНТСТВО:
- McCann New York
The Whoopsery
- БРЕНД:
- Chick-fil-A
- АГЕНТСТВО:
- McCann New York
A Hand To Hold
- БРЕНД:
- 3M
- АГЕНТСТВО:
- McCann New York
The team that wouldn't be here
- БРЕНД:
- Verizon
- АГЕНТСТВО:
- McCann New York
Carlos Watkins
- БРЕНД:
- Verizon
- АГЕНТСТВО:
- McCann New York