Заголовок | Hockey Kid |
Агентство | Arrivals + Departures |
Кампания | PTSD |
Рекламодатель | Mental Health Foundation of Nova Scotia |
Бренд | Mental Health Foundation of Nova Scotia |
Дата первой трансляции/Публикации | 2018 / 2 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
Слоган | PTSD isn't always born on a battlefield. |
История | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Тип медиа | Печать |
Копирайтер | David Sullivan |
Креативный директор | Shawn King |
Арт-директор | Jeffrey Simpson |
Директор рабочей группы клиента | Jennifer Sutherland |