Barnardo's - "Child Prostitute"

BBH

BBH London, United Kingdom

Премии

24156

Бренд: Barnardo's
Страна: United Kingdom

Рекламодатель: Barnardo's

Заголовок	Child Prostitute
Агентство	BBH
Кампания	Giving Children Back Their Future - Barnado's Charity
Рекламодатель	Barnardo's
Бренд	Barnardo's
Дата первой трансляции/Публикации	2000 / 6
Продукт	Charity
Бизнес сектор	Общественная безопасность, здоровье и гигиена
Слоган	Giving Children Back Their Future
История	A young girl stands soliciting outside the open door of a car. The headline tells us that this is Kim Vale, aged 24. The body copy indicates that unless underprivileged children and those in danger are helped at an early age, their destiny may be predetermined. The endline is 'Giving Children Back Their Future'.
философия	We observed that in a market defined by short-term action, rescue and crisis relief, Barnardos stood out as taking a long-term perspective. We dramatised this long termism through one thought: Giving Children Back Their Future and we illustrated that thought with some pretty harrowing imagery. We had to get the message through to as many people as possible on a very tight budget. Moreover, with a charity account, advertising must act as a catalyst to a wider debate.
Проблема	In 1999 Barnardo's, the UKs largest childrens charity, was particularly concerned that its deservedness ratings were slipping. The public wrongly perceived the organisation to run orphanages and there was a lack of contemporary relevance. In fact Barnardos is pioneer in the diverse fields of modern childcare research and practice.
Тип медиа	Газета
Рынок	United Kingdom
Креативный директор	John O'Keefe
Креативная команда	Alex Grieve
Креативная команда	Adrian Rossi
Фотограф	Nick Georghiou
Менеджер по рекламе	Andrew Nebel
Стратегический планировщик	Dan Goldstein
Продюсер агентства	Shelley Buick