| Заголовок | Heroes Return |
| Агентство | AMV BBDO |
| Кампания | Hero’s Return |
| Рекламодатель | Camelot Group |
| Бренд | The National Lottery |
| Дата первой трансляции/Публикации | 2012 / 3 |
| Бизнес сектор | Лотерея и азартные игры |
| Слоган | Life changing. |
| История | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
| философия | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
| Тип медиа | Телевидение |
| Аудио послепроизводственный этап | Factory Studios |
| Планировщик счета | Alaina Crystal |
| Планировщик счета | Emily Harlock |
| Планировщик счета | Michael Lee |
| Арт-директор | Adrian Rossi |
| Копирайтер | Alex Grieve |
| Менеджер по рекламе | Harriet Belsey |
| Менеджер по рекламе | Paula Withell |
| Менеджер по рекламе | Matthew Godfrey |
| Менеджер по рекламе | Richard Bateson |
| Специалист по работе с заказчиками | Sarah Douglas |
| Специалист по работе с заказчиками | Lee Simpson |
| Специалист по работе с заказчиками | Kate Edwards |
| Специалист по работе с заказчиками | Robyn Puttergill |
| Специалист по работе с заказчиками | Lizzie Edwards |
| Продюсер агентства | Olly Chapman |
| Media Planner | Simon Jenkins |
| Директор | John Hillcoat |
| Фотограф | Roland Neveu |
| Продюсер Продакшн Студии | Malarchy MacAnneny |
| Послепроизводственный этап | The Mill London |